Search Engine Optimization (SEO) requires you need to know your goals and priorities.
You must know your progress in each of a dozen or so different areas. Those targets are constantly moving due to internal and external pressure.
It’s a stressful position, but fortunately, you don’t have to do all the work yourself.
There is a way to use technology to your advantage.
Some of these exist as paid platforms. There are plenty of free options for the frugal marketer and entrepreneur. They happen to be some of the best tools.
These 10 tools are free, easy to use, beneficial and available to everyone:
Google Analytics is the granddaddy of all free SEO tools. You can tell it’s good because it’s offered by Google itself.
It’s completely free to manage dozens of different websites. All you have to do is install a custom generated analytics script on your site pages. This will start tracking tons of detailed information about your traffic. Where your traffic is coming from. The behavior. It takes on site and even monetary factors like your conversion rates into account.
It’s one of the best tools for figuring out how effective your digital marketing campaign really is.
Based on its stats, you can figure out ways you can improve in a number of different dimensions.
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