Hence, creating attention grabbing, arresting, headlines is critical to crafting and awesome Blog post.
It’s also the most fun.
Being an accomplished wordsmith is a huge benefit.
The post headline is what determines:
- Whether your post is going to get the engagement it deserves
- Which makes it stand out to search engines
- It’s the first thing your site visitors remember about your post
TIP: Create a word document with about 100 headlines for inspiration. Reference it anytime you’re creating new post titles. You’ll be quite surprised how helpful this is.
Bottom line, if your head line is crappy, your post will not get read, your site will be like a trampoline with visitors bouncing off.
10 Post Titles Techniques Guaranteed To Get YOU Results
Popular Blogs and websites have discovered simple techniques that deliver consistent Blog post engagement. Here are the top 10 techniques that always work.
#1 – Classic How-to
A Blog head line that clearly indicates that it’s a How To type of Blog post has always been very effective in driving engagement. The trick is that you always deliver on this promise within the post content.
If all your supposedly – How To – type posts are all about – Why – without any indication about – How To – your engagement will drop of exponentially and it’s possible your site will get shunned over time. Hence, under promising and over delivering works just great in How To type Blog posts.
What’s fascinating is that your Blog post titles do not necessarily have to start with the words – How To – to be a how to headline.
#2 – Identify And Solve A Problem
If the Blog post headline describes a problem and promises ways to fix it, the Blog post gets engagement. The problem should be of great interest to the type of site visitor that the site is designed for. Now you are perfectly poised for some awesome post engagement.
If you can possibly inject an emotional trigger in every – Identify And Solve A Problem – type head line, the head line is likely to become a classic one. This headline technique has stood the test of time.
#3 – Make A Statement
Sometimes when crafting a Blog headline you just cannot get the right type of words together that’s the time the classic fall back to – Making A Statement – will work.
Making a direct statement maybe the easiest and simplest way to engage your site visitor.
#4 – Craft A Controversial Headline
Always grab site visitor attention with posts that have controversial headlines.
A controversial headline is great for a Blog that wants to get their readers emotionally involved in the post content. This also gets site visitors commenting.
Controversy has long been a tried and tested tool to garb eyeballs. That said, understand the level of controversy that your site visitors have the stomach for. Don’t land in a legal mess or be disrespectful.
Offending your primary audience is certainly not the way to make money off them.
Remember, you want to pull readers in not push them away.
#5 – Short Headlines Work Best
Focus on keeping headlines short and to the point. Site visitor’s have a short attention span.
Avoid multi word headlines. Site visitors quickly lose interest. Then the long headline actually dilutes your message.
#6 – Ask A Question In Your Headline
If the question asked in your headline resonates with your site visitors you are going to multiply engagement like you’ve never seen before.
When a site visitor reads a question, they automatically think of an answer in response, its natural.
Then they click through to the post to read what the author says.
BTW, a really simple way to figure out what resonates with your site visitors is to install a survey plugin like YOP Poll or FluidSurveys and ask what type of post your site visitors are wanting to see more of. Honestly there is nothing like asking.
#7 – Use Headlines That Offer Explanations
Headlines that explain something to site visitors helps make things clear to what they can expect in the post content. If this touches a chord with your site visitors you will get engagement.
#8 – Craft An Intriguing Style Headline
Write your headline so that it instantly piques a reader’s curiosity, they do a double take when they read it. The headline should make them wonder if what you say is even possible. The post content then goes on to explain what it’s all about. You are bound to get engagement.
#9 – Try A Headline That Screams Finality
Finality in a headline is expressed by the use of the words Ultimate, Best, Exclusive, Only, Guaranteed and so on.
If your post content genuinely delivers after a site visitors clicks it, then you most certainly got a new reader / subscriber.
#10 – Create A Top List Style Headline
This headline style is the simplest to create. It’s really ideal for SEO and ranking well in search engines.
Create the topic first. Ideally optimise it for popular search terms and the simple add an appropriate number in the front. Research shows that an odd number works better than an even number.
Numbers grab attention. They are understood quickly. They tell your audience you’re an authority. It lets them know you have something specific, concrete and real on offer in the Blog post.
Headlines with numbers in them get clicks because they show how a reader can achieve something within a pre-specified span. Such headlines position you as an expert who actually did what’s in the post, within a specified span and achieve a measurable outcome.
Headlines (and sub-headlines) are critical elements of a Blog post. These are what the site visitor scans first to make a decision on whether they are going to read the Blog post or not.
Every day if your take a close look at the home page of Digg or Reddit, you’ll get a great idea of the tactics that Blog post authors are using to grab attention.
Choose post headlines that captivate you. Copy / paste these into an Excel spreadsheet and spend some time looking at them. You’ll identify what jumped out and caught your attention in the headlines.
Now leverage this knowledge for your Blog post headlines.
A success strategy is carefully planned, and executed meticulously. Success is not a gamble.
If you liked this Blog post, I’d love to read your comments. If you thought that this Blog post was not up to your expectations, I’d love to read your comments.
It’s your comments that helps me get better each day. Please leave them in the comments section right below.