Here’s A list Of Freebies You Can Offer
An eBook for download is a safe bet n your – Thank you! For Subscribing – email.
eBooks offer room for creativity. The most popular are the – How To – type of eBook.
BONUS: Create a terrific – How To – type of eBook. Offer a ton of in-depth information. Don’t hesitate to stretch your budget. It’s easy to repurpose your eBook content in a variety of different ways.
A Video Based Training Program
Offer free access to a short, succinct, video based training program.
A video course that is instantly accessible Drip feed multiple – How To – type videos.
Max 4 training videos, delivered once a week perhaps
Deliver these videos in sequence using emails, via your autoresponder
Real world customer success stories
Archived, value add webinars
A Checklist For A Website Process
People love order and simplicity. This makes checklists and tip sheets valuable to them.
In the – Thank You For Subscribing – email make it crystal clear how your checklist will save the recipient a ton of time, while ensuring accuracy. It will always be well received.
Offer A Resource Guide
A resources guide are another form of engagement hook that recipients respond well to.
A resource guide might be:
A list of services and/or software solutions you use and recommend
A list of eBooks, podcasts, blogs, websites that offer great – How To – type info
A list of any type of resource you believe will add value to your recipient.
Offer Free Website Or Marketing Strategy Assessments
A hot areas are:
Webpage (Landing / Sales / Home / About) content assessment and critique.
Website UI/UX assessment
Website on page SEO assessment
Page load speed assessment and critique
All of which could be immensely useful to a recipient.
BONUS: Assessments are valuable to you as a marketer. Assessments deliver in-depth data about each prospect.
You can leverage this data strongly, when you offer your recipient a paid for solution later.
Offer A Free Trial For Your Product Or Service
If you have a product or service consider making it available via – try then buy. A free trial offer definitely draws recipients to your website multiplying engagement.
Recipients of your – Thank You For Subscribing – email will be more likely to convert to paying customers after becoming familiar with your product or service. Especially if they had a great experience using it.
NOTE: An extremely popular form of – Free Trial – offer is the freemium model. Here, your product or service may remain free forever. (Or a prolonged period of time). Your revenue generation model being to unlock features in the product or service using a paid for upgrade.
Offer Free Entry To A Contest On Your Site
Contests lure your recipients to access your website to participate. Thus increasing website engagement.
Recipients often see contests having the potential to reward themselves with products, services, and discounts if they win in the contest.
The other reasons which could draw recipients to your contest can be:
Winners could be featured in your website and in your social media groups, pages.
Often the simple act of participating in the contest is reward enough for a recipient.
If you use these simple, tried and tested techniques, without a doubt you will drive engagement with your website from the very first – Thank You For Subscribing – email you send to your new website subscribers.
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