Do you want to have search engine, indexing bots and site visitors coming back to your website? Then you have to deliver fresh, engaging, value add content via your website on a daily, weekly, basis.
Delivering fresh, engaging, value add content, requires hours of work. You have to research, analyze, and create compelling content. That’s what will help you reach whatever content marketing goals you have.
You will consume good deal of time (and effort) creating terrific, value add content. Then you will spend as much time (or more) promoting this content.
This is where social media channels come in. Social media is where spend about 20% of your day. Why not use that same 20% time slot engaging on social media channels and marketing your content?
80% of marketers are ineffectively promoting their content in social media.
TIP: Always plan your so social media updates using an editorial content calendar. Never publish your content without a plan.