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2 Steps That Make Guest Blog Posting 50X More Effective

This post was originally published by Ivan Bayross on kingged.com

What does every Blogger crave for? Here’s the short answer – focused site visitors beating a path to their Blog site AND the best engagement possible from the site visitors.

If you are a Blogger my guess is that wanting to drive focused, in-bound, traffic to your business is prime on your mind AND you’ve read that publishing terrific Guest Blog posts is the quickest way to gain such traffic.

All the authority Bloggers on this planet say, delivering – top of the line Guest Blog posts – results in a quantum leap in focused, in-bound, traffic to the guest blogger’s site.

So, you sweat over and craft a terrific Guest Blog post, get it published on a (perfect) authority Blogger’s site BUT get the grand total of 5 subscribers (or less) when its published. Let’s not even mention engagement.

Sounds familiar?

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The Painful Truth About Guest Blog Posting

Not too long ago, if you managed to publish a guest Blog post on a popular, authority Blogger’s site, it was quite likely you would get about 100 to 150 subscribers, if not more.  This technique did help a lot of people build up their Internet driven businesses using guest Blog posting as a technique.

Today apparently guest blogging just does not deliver the same results, yet Bloggers are still doing it.

Herse is some interesting site visitor traffic statistics:

Jon Morrow got 1000 visitors within a month of his guest post on the Twenty Something Blog, titled
– Why I regret getting straight A’s in college

Danny Iny got 1200 visitors the day he published his guest post titled
– 38 Critical Books Every Blogger Needs to Read

Yup, I know it’s – Site Visitor – statistics. Unfortunately unless there is a real flood of in-bound site visitors – Subscriptions – will not happen.

You craft a guest blog post of equally epic proportions, get it published on the perfect authority site AND get 20 visitors (or less).

Beyond embarrassing, right?

It’s painfully apparent that the huge value add, guest posting on an authority blogger site, brought to Bloggers – is over.  Having said that, to help assuage the pain, here is a simple formula which will help ensure you command a ton more attention for your guest blog posts.

Blogger Outreach + Leverage + Promotion = More Attention

Leveraging Your Blog Posts

Today, as a guest blogger, it’s imperative to offer – Next Level – content within the post published, to drive subscribers to your site.

Let’s take a look at what – Next Level – content really is.

Next level content is additional valuable content, which multiples the value add of the guest blog post, BUT is available only on your Blog site.

Additionally, you have to bribe the reader to get them to check out the – Next Level – content on your Blog site.

You cannot do this with any old bribe, the bribe must be really meaningful to the reader of your guest Blog post, to trigger and undeniable need to access the – Next Level – content on your Blog site.

I’m talking specifically about – serious content upgrade.

Here’s a definition for a – serious content upgrade – I particularly like.

A serious content upgrade is a complementary piece of information your guest blog readers can download for your Blog site in exchange for sharing the post or giving you his/her email address.

So while guest posting, you could:

Offer more tips on how anyone could do what you shared in the guest post.

Diagram 1 is an example from a guest post by Paul Shapiro.   Paul shared additional tips on how to get more views from LinkedIn specifically for people who subscribe.  This is a great example of a content upgrade really is.

Here Is How To Create The Perfect – Content Upgrade

In your Guest Blog post, place a link to your – content upgrade page – on your Blog site.

In the page on your Blog site craft the additional – Tips N Tricks content

Create a PDF of the contents of this Blog post

Place a link(s) within your Blog post via which the reader can download the PDF.

When anyone clicks this link ask them for their Email Ids
OR
Ask them to share your content on their social stream(s)

Whatever works best for you, before they get access to the PDF for download.

Jenna Dalton submitted a great post for Boost Blog Traffic titled as show in diagram 2:
The Ultimate List-Builder’s Resource Guide: 111 Links to Double or Even Triple Your Subscribers.

At the end, Jenna Dalton created a bribe for people to subscribe and get a PDF of the post.

Brilliant, right? A lot of great resources were shared in this post. Readers who wanted to keep a copy of this content safely with them for reference whenever they required it, went after that PDF in droves. Brilliant, isn’t it?

Create A Video

A second simple strategy you can use is to create a video showing people exactly how to do something.

Learning how to do something by watching and listening to someone else do it is a ton easier than reading a text and image based tutorial explaining exactly the same thing.

A video is also perceived of as a high value item. You’ll likely get a higher percentage of people sharing their Email Ids with you for a video, especially if it’s a tech video.

Okay, it won’t work with all posts. That said, when you can do it, I definitely encourage you to do it.

Here’s how you can create a video quickly:

Create a document of how the video should flow from start to end so that you know what you are delivering.  A kind of modestly detailed story board for you to follow.

If the topic content is on-line tech material, you can record your computer screen using Camtasia Studio while explaining what you are doing.

If the topic content is an offline thing, open your laptop and use it’s built in camera and make a video recording of the content you are want to deliver.

A Really Simple Video Editing Technique

When you make mistakes when creating the video, don’t re do the video.

Wait for seconds while the video continues to record then repeat the part you said / did wrong and just continue.

Use Camtasia studio and cut out the parts in which you made mistakes.

Finally produce the video in Camtasia.

Upload the final cut of your video to Youtube, Wistia or Vimeo. Take your pick.

Create a new page on your Blog site and add that video to it.

Ensure that site visitors who want to – See this video – can do so only after they share their Email Id with you OR share its link on their social stream first, whichever works for you. Then permit access to this video content.

And you’re done.

Hint To The Content Upgrade To Get More Subscribers

I believe that the best way to get more people to anticipate that they must subscribe to your list is to hint to the – content upgrade – in the guest Blog post itself.

Hint to this at the beginning of your Guest Blog post, as shown in diagram 3:

You could also place this link at the end of the post.

If the house rules of the Blog site that is accepting your guest Blog post does not accept this, do not get overly upset.

Share this link in the Author Bio. More often than not, this is enough to get you the meaningful engagement that you looking for.

Promote Your Guest Blog Post Like Mad

Once your guest Blog post is published, you must spend time promoting it.

Okay, okay I know that your guest Blog post has been published on an authority site, which gets tons of traffic daily, BUT you need to stand out there right?

Because of you’ve promoted your Blog post like mad, your Blog post will start getting its share of traffic from your promotion and its share of engagement.  This helps your guest Blog post get noticed by the authority Blogger.

A tweet from the authority Blogger, or a few comments replied to by the authority Blogger could easily send you an additional 50+ subscribers.

Additionally, this helps you build a relationship with the authority site owner faster because they have noticed your work.

Is this really worth the extra (focused) effort you put into promotion? Hell yes!

Creative Ways Of Promoting Your Guest Post

Yes, you could tweet it.

You could share it on Facebook and on Google+.

But that’s not how you get big eyes on your post.

The only strategy I use to get big Bloggers to seem my post is to reach out to them and tell them about it.

Here is a promotion workflow that always works well:

Search for posts similar to yours on Google

Check for people who linked to these posts using Open Site Explorer

Check for those who tweeted the post using Topsy

Click on the influential only tab, to save you time

Email them. Tell them you liked that post AND what value add your post has.  Be brief

Find similar content on your Blog and repeat step 1 – 5

Email people who you’ve mentioned in your post. They’ll be happy you mentioned them on an authority Blog in your guest post. They’ll thank you for it

Be creative, and find more people to email

Start Creating More Guest Posts

Now you know exactly how to get more subscribers from your guest Blog post. You’ve also know how to stand out from other guest Blog posters who post on the same authority Blogger’s site. You learned how to build a relationship with the authority Blog owner.

Now you need to take action.

Nothing is going to happen if you move on and don’t do anything.  You won’t get 500+ subscribers on your next post, BUT you could get 50+ subscribers if you choose the right authority Blog and apply what I shared with you.

Now you need to take action.

Yes! You can get more subscribers. The sky is the limit.

Just take action.

Guest Bloggers Welcome on School Of Digital Marketing

gbp_effective_gbprequest

Would you like to publish a guest Blog post on my website?  We are happily accepting topics that fit with what our Blog site delivers its readers.

If you’ve questions about how appropriate your topic really is drop us an Email and we will come back to you pretty quick.

Please Leave Your Comments They Are A Huge Help

If you liked this Blog post, I’d love to read your comments. If you thought that this Blog post was not up to your expectations, I’d love to read your comments.

It’s your comments that helps me get better each day. Please pass on your bouquets or brickbats in the comments section right below.

This post was originally published by Ivan Bayross on kingged.com

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Ivan Bayross
Digital Marketing Evangelist, International Author & Business Mentor
I've been an entrepreneur for more than 33 years.

I've taught marketing and finance at a few MBA schools in Mumbai, India. These subjects are like a horse and carriage. You can't have one without the other.

I am technology savvy too as I am armed with an M.Tech from Manchester University, UK. In that sense, you could call me a geek-marketer, as I’m comfortable with both technology and marketing.

I have written and published 83+ books in tech and digital marketing. Many of these are available on Amazon.

I've been working in digital marketing for around 24+ years. I love to teach the subject, plus define, execute, and tweak digital marketing strategies for my own websites and my clients.

I'm moving my love for teaching to the web.
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2 responses on "2 Steps That Make Guest Blog Posting 50X More Effective"

  1. Hi Ivan,

    Thanks for the reminder to do more videos through my guest posts. Whether you’re promoting those suckas or want to bond strongly with your GP audience, video puts you over the top in many cases. I use video regularly with my Huff Post guesties. Time to use video more freely with my Blogging Tips Dot Com guesties. So many opportunities out there to connect with new, engaged, large audiences, and it really is about leveraging to benefit the whole.

    Ryan

    • Hi Ryan,
      Thanks for leaving your comments on my Blog post. Appreciate that hugely. Video engages a site visitor’s sense of hearing and sight. In marketing there is an old proven rule, the greater the number of your site visitor’s senses you engage with the higher is the likely hood of the site visitor registering and finally moving onward to becoming a paying customer.

      I’d glad (and impressed) that you are using videos extensively in guest blog posts. I’m positive your approach is going to pay your back in diamonds shortly.

      Have a terrific day Ryan. Be safe and stay happy always.

      Ivan Bayross

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