#5- Voice Actions for Google: Icing on top of your ice cream
Google introduced voice actions in July 2015. Voice actions on Google Now remember many spoken and typed actions and creates android intents for them.
For example, the user could ask for a search for ‘hotels in Goa on Trip Advisor on Google Now and user will be directly shown the results in the Trip Advisor App on Android. With Voice Interaction API application developers, can create intent filters for apps they build on the platform which can be triggered using Google Now.
Google took this a step further with the launch of Actions for Google when they announced the launch of Pixel Phone. Actions for Google includes direct actions and conversation actions.
Direct actions allow application developers to integrate their services directly within Google Assistant. For example, a user can directly request for the lights to be turned on and it would work seamlessly with Philps Hue and turn on the lights.
Businesses can use direct actions for media, communications, and home automation.
Conversation actions expect the user to have a conversation with the assistant before making a decision. A unique use case for conversation action could be the user wanting to buy a movie ticket using Book My Show or booking a ride using Ola.
Google has already opened up Actions for Google for developers to integrate services on Google Assistant. Users in future could be typing in a request or using voice commands to ask for service or product.
If voice search succeeds, it will invert the traditional model of advertising entirely. The user will no longer see any mastheads or banner ads. Native advertising and voice pre-roll could be the new norm. Voice optimization has to list among the top priorities for marketers in 2017.