Email Marketing is a double edged Sword and its greatest benefit can also cut deeply into your bottom line.
Today everyone is getting too many emails. Hence, as a marketer it’s your job to figure out simple effective ways of getting your Emails opened and read, as opposed to them going to a spam folder, deleted or worse unsubscribed from.
If you send out too many Emails, the recipient will reach a tipping point and will “unsubscribe” from your list.
Email marketing is cheap. It’s easy. When done properly works.
As bloggers, we hear this so often.
- Have an engaged email list
- Grow your list
- Your list is you biggest asset!
Yet it’s so easy to make rookie mistakes and see your efforts go down the kitchen sink.
Frustrating, isn’t it? Here are 5 terrific email marketing tips to ensure that your email is opened and read.