Reason# 6 – Always progressive and moving ahead with Time
In a fairly short period of time, the Internet driven business has made conventional brick and mortar businesses stand on their heads. Digital Marketing has turned conventional marketing around significantly.
According to recent business statistics in India, Major retail brands like Shoppers Stop, Inorbit, Future Group and more are focusing on expanding their business size using Digital Marketing as the driver. Conventional brick and mortar marketing will shrink to about 13% of the marketing space by 2018.
Digital marketing has really great long term prospects. With technology changing and advancing rapidly, Digital Marketing processes cannot stay stationary. DM processes must evolve to map tightly to changing / advancing technologies. This means that the DM job role will evolve with these changes. Hence, DM can never go out of date. You’ll have to keep up to survive and thrive though.