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7 Value Proposition Examples That Drive Conversions And Sales

Are you one of those website owners whose brilliantly crafted adverts fail miserably? i.e. They neither get you registrations nor sales that would make you smile.

Far too many adverts do not even return the money invested in the advertising campaign. A complete loss for the website owner releasing them.

The reason? A badly written Call To Action.

Are you looking for tried and tested ways to change this? You should. A well created Call To Action ensures your site registrations or sales increase.

The Blog post on the WordStream Blog delivers valuable information on how to craft your Call To Action such that it guarantees results either in the form of registrations or sales or both.

Here’s what the Blog post author says:

Your business’s value proposition is arguably the most important element of your overall marketing messaging. A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset.

Unfortunately, many businesses either bury their value proposition in buzzwords or trite, meaningless slogans, or don’t bother highlighting it on their site and in their marketing campaigns – or they don’t figure out what it is at all!

There are excellent examples laid out.

Reading this Blog post opened my eyes to the kind of Call To Action errors that I (and many website owners) make. I sure you’ll benefit as well.

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Ivan Bayross
Digital Marketing Evangelist, International Author & Business Mentor
I've been an entrepreneur for more than 33 years.

I've taught marketing and finance at a few MBA schools in Mumbai, India. These subjects are like a horse and carriage. You can't have one without the other.

I am technology savvy too as I am armed with an M.Tech from Manchester University, UK. In that sense, you could call me a geek-marketer, as I’m comfortable with both technology and marketing.

I have written and published 83+ books in tech and digital marketing. Many of these are available on Amazon.

I've been working in digital marketing for around 24+ years. I love to teach the subject, plus define, execute, and tweak digital marketing strategies for my own websites and my clients.

I'm moving my love for teaching to the web.
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June 19, 2017

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