Today most websites include a social dimension to their content available. Let’s start by looking at how to add Facebook to website content.
Why Facebook on Your Website?
Well Facebook has the grand vision to connect the entire Internet, and every website on it, with a layer of social integration. Facebook has been developing tools to assist in the spread of this vision since the introduction of the Open Graph in 2009.
Today, Facebook has on public offer over 10 social plugins ( all free of charge ), website owners need to decide how best to utilize these plugin’s for their businesses. By the time you’re finished reading this material, you will understand your options how to start turning your website into a social hub.
Perhaps the thought crosses your mind: Does this even work?
Here are some statistics SearchEngineLand:
- The average media site integrated with Facebook has seen a 300% increase in referral traffic.
- Users coming to nhl.com from Facebook spend 85% more time, read 90% more articles and watch 85% more videos than a non-connected user.
- Outdoor sporting goods retailer giantnerd.com saw a 100% increase in revenue from Facebook within two weeks of adding the Like button.
Such statistics point out the fact that Facebook integration helps drive traffic to a website and its pages, as users interact with such websites. The Facebook Like is an authentic word-of-mouth propagation for the website that the website did not have to pay for.
To decide which plugins are right for your website, check out the descriptions of each plugin below, along with recommendations for types of sites it is best used with.