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9 Ways Of Adding Facebook To Your Website

Today most websites include a social dimension to their content available. Let’s start by looking at how to add Facebook to website content.

Why Facebook on Your Website?

Well Facebook has the grand vision to connect the entire Internet, and every website on it, with a layer of social integration. Facebook has been developing tools to assist in the spread of this vision since the introduction of the Open Graph in 2009.

Today, Facebook has on public offer over 10 social plugins ( all free of charge ), website owners need to decide how best to utilize these plugin’s for their businesses. By the time you’re finished reading this material, you will understand your options how to start turning your website into a social hub.

Perhaps the thought crosses your mind: Does this even work?

Here are some statistics SearchEngineLand:

  1. The average media site integrated with Facebook has seen a 300% increase in referral traffic.
  2. Users coming to nhl.com from Facebook spend 85% more time, read 90% more articles and watch 85% more videos than a non-connected user.
  3. Outdoor sporting goods retailer giantnerd.com saw a 100% increase in revenue from Facebook within two weeks of adding the Like button.

Such statistics point out the fact that Facebook integration helps drive traffic to a website and its pages, as users interact with such websites. The Facebook Like is an authentic word-of-mouth propagation for the website that the website did not have to pay for.

To decide which plugins are right for your website, check out the descriptions of each plugin below, along with recommendations for types of sites it is best used with.

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#1 – Like Button

Facebook Like Button

The Facebook Like button lets users share pages from your website back to their Facebook profile with one click. When the user clicks the Like button on your site, a story appears in the user’s friends’ news feed with a link back to your website.

The Facebook Like button is a great way to direct traffic to specific items on your site that otherwise would not have gotten the fanfare.

For example, if you include a Like button on every page and object on your website, you might find that one user who enjoyed a page enough to click Like draws an entirely new audience of his friends to become aware of your brand where they otherwise wouldn’t have seen it.

This approach worked very well for American Eagle, which reportedly added the Like button next to every product on their site and found that Facebook-referred visitors spent an average of 57% more money than visitors who weren’t referred by Facebook.

#2 – Send Button

Facebook Send

The Facebook Send allows your site visitors to send your website content to their friends very easily.

How the Facebook Send button is different from its Like button is that webpage content sent between friends via a Facebook message, and not through public news feed posting as a Liked item would be.

This button is great for content that might be better served individually. If your E-Commerce website sells jewelry, consider a Send button in addition to a Like button.

Just in case a website visitor is interested in sharing your webpage of a beautiful engagement ring they just stumbled upon on your E-Commerce site with a specific few Facebook friend(s) rather than their entire news feed.

#3 – Comments

Facebook Comments

The Facebook Comments plugin lets users comment on any piece of content on your site. This plugin is especially handy for sites that are not built on top of a content management system (CMS) that already have comment threads built in.

For example, if your website only has product pages and no room for comments, and you’d like visitors to be able to leave comments on each page (or even only on some pages), then the Comments plugin delivers this technical capability to your website almost painlessly.

#4 – Activity Feed

Facebook Recent Activity

The Facebook Activity Feed plugin allows you to show users what their friends are doing on your site through Likes and Comments.

This is basically a listing of the most recent activity people have undertaken on your website. Provided, of course that these site visitors also happen to be Facebook friends with the visiting site user looking at the feed.

The Activity Feed plugin shows users what their friends are doing on your site through Likes and Comments.

NOTE: Unless your website is heavily trafficked with a user base that takes many actions, which also tracked by Facebook Open Graph tag), there is not a lot of use for this plugin on your webpage.

#5 – Recommendations

Facebook Recommendations

The Facebook Recommendations plugin lets you give site visitors personalized suggestions for pages on your site they might like. These “personalized” recommendations are compiled automatically by the plugin, using information from the most common activity on your site.

When a user is logged into Facebook and viewing these recommendations, the plugin also takes into consideration activity undertaken by that site visitor’s friends on your website.

Recommendations are similar to the Facebook Activity Feed plugin.

NOTE: If your website is not getting high enough traffic to fill in the plugin’s box with consistently updated recommendations, the content in the Recommendations box can seem like whole lot of stale information, doing more harm than good.

#6 – Like Box

Facebook Like Box

The Facebook Like box enables site visitors to view your Facebook stream directly from your website. The Facebook stream can be toggled On or Off as well.

If your Facebook page messaging stream is consistently being updated with interesting content this would make for engaging reading on your website.

If, however, your Facebook page messaging stream is not being updated regularly and the stream is stale, then turn off the plugin. You do not want to turn off site visitors on your website from becoming a fan of your brand because of an outdated or disengaging Facebook stream.

#7 – Login Button

Facebook Login

The Facebook Login button lets you show profile pictures of the site visitor’s friends who have already signed up for your site using the Facebook login button.

This is only useful if you’re going to add a Registration function, which allows you to create a community of website users who are logged into your site with their Facebook credentials.

When Facebook users login to your website with this plugin, they are also giving permission for your domain to access all the Facebook available personal information they have shared on Facebook. This allows your brand a greater understanding of the kind of users engaging with the website.

#8 – Registration

Facebook Registration

The Facebook Registration plugin allows site visitors to sign up for your website with their Facebook account. Your website registration process is simplified for the site visitor.

Generally the website’s registration form input fields will be pre-filled with the site visitor’s information if they are already logged into Facebook in another tab.

This helps decrease any barrier to signing up and becoming a member of the website’s community, because the pre-filled form takes one click to submit, whereas a typical account registration form has several blank fields to consider, plus the creation of a new login ID and Password as well.

Using the Facebook Registration plugin is really very useful for those that require a login to access some or all of their content. The Facebook Registration plugin can be used either in place of a traditional registration or in addition to conventional website registration form.

#9 – Facepile

Facebook Facepile

The Facebook Facepile plugin displays the Facebook profile pictures of site visitors who have Liked your page or have signed up for your site using their Facebook registration information.

This plugin only displays the pictures of the site visitor’s friends. It’s a visually appealing way to display the pictures of a site visitor’s friends. This is especially handy in surprising a site visitor user when they suddenly see their friend in an image on your website and realizing that their friend also likes the website.

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