Have you noticed what people are doing online every day? They are Sharing, Commenting, Liking (Dis-liking) Content, Searching, Purchasing, Reviewing and more . . . AND they’re doing it all day on online.
Let there be not the slightest doubt – Today people are heavily invested online.
Public Relations is all about people. Hence, today digital marketers have no choice but to blend carefully curated PR processes into any digital marketing strategy they craft.
In 2018, if your relegate PR processes to the back burner when crafting a digital marketing strategy you do this at your own peril. Let me assure you, you are leaving money on the table.
The rapid growth in communication and PR specialist jobs from 2014 to 2018 strongly supports this.