#1 – Promise a clear, specific benefit to the reader in a sub-headline
A sub-headline must not merely summarize content below it. This does not give a reader any incentive to continue reading.
A great sub-headline is like a mini-headline. It arrests the user’s attention by indicating why the reader should continue reading onwards. Usually by promising some clear reader benefit.
#2 – Lead with the most compelling point
Ensure that the very first sub-headline is unique, provocative, arresting. If a reader judges that the first point being made in the Blog post is a must read, most will assume that the rest of the Blog post is equally great.
You’ve then nailed the reader into reading the entire Blog post.
#3 – Use a parallel structure
Readers love consistency. Write sub-headlines that are consistent in length and tone of voice.
#4 – Tell part of the story
It’s been proven that readers will skim the Blog post headline. Then immediately they will scan the post’s sub-headlines. They are searching for reassurance that it will be worth their time and energy reading the Blog post. The scanning of the headline and sub-headlines being done in 15 to 20 seconds.
Reveal just enough in your sub-headlines, so the skimmer will know what is being delivered. Tease BUT do not tell.
#5 – Always choose clarity over cleverness
As a Blog post author it’s often tempting to insert clever word play in your post. Don’t give in to it. Never make a reader work hard to understand what you are talking about. This causes a comprehension stop!
Write clearly. To the point. Keep Headlines, sub-headlines, and Blog post paragraph content simple and straightforward. Your readers will reward you by staying engaged and reading your Blog post from start to end.
TIP: Consider writing the Blog post headline and sub-headlines before writing the Blog post content.
This helps focus your mind because the skeleton of the Blog post is visible to you.
This approach to Blog post creation is consistently used by A-List Bloggers. It helps then structure the Blog post’s logical flow while they flesh out the main Blog post content.
Compose bullet points that hold the attention of readers
Bullets break up content, normally structured as sentences and paragraphs which can be visually a tad boring. Bullets add a graphic element to a chunk of text.
Bullets can be used to break complex content into easily digestible chunks.
Bullets introduce main points which can be enhanced in another post section.
Unfortunately many bloggers miss the opportunity to grab reader attention with bullets.
Use bullets as a reader attention grabbing tool by ensuring that the content delivered in bullet form is succinct (and brief).
Remember having clutter in bullets is your enemy.
Remember the following:
Bullet points are thoughts or phrases, not sentences
They should never have a period at their end
If you need to write a bullet in sentence form, it is not a bullet point
That’s fine if you use a numbered list instead
Long bullet statements run counter to the intended purpose
It’s always a good guideline to use no more than five bullet points in a section of text. More than that just creates visual clutter.
If you stick with the following approach you will achieve clutter free brevity in your Blog posts:
Express a benefit or promise
Make them symmetrical in length
Use parallel construction and consistent grammatical form
Hold reader interest by using the right images
Human being are visual creatures. Hence, compelling images, placed strategically within a Blog post make the post a ton more arresting and readable.
When appropriate images are sprinkled carefully within a blog post they help readers scan and understand the Blog post content. They support the main idea of the post. They illustrate complex ideas.
Creating reader optimized blog post content
Taking pains to make your Blog content readable and easy to comprehend shows that you empathize with your readers.
This builds trust in you and your brand. It establishes likeability. It marks you as a thoughtful Blog post creator. Reader optimized content helps you deliver value to your audience. That’s why it matters. Getting started is not as overwhelming as it might seem.
Focus on the six crucial Blog readability techniques to create engaging, readable blog post content. The six Blog readability techniques are the building blocks of elite blogging.
They make your Blog content lean and clear. The discipline forces you to focus on reader experience. All other readability techniques will flow naturally from this foundation.
Finally (and always) do a visual check of your finished Blog post draft. View it wearing your site visitor’s shoes. Think about what the page will look like as a reader scans it. That’s how you’ll know where your reader’s are scanning. Where the trouble spots are.
Just like all A-list bloggers, you can turn scanners into readers, and readers into paying customers.
Do share how you ensure you create Blog posts have great readability.
I’d love to learn from your suggestions. My readers will also be thrilled to get an insight into what you do to create and deliver Blog posts that are bound to your reader’s wants and needs.
If you liked this Blog post, I’d love to read your comments. If you thought that this Blog post was not up to your expectations, I’d love to read your comments.
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