Do you want to have search engine, indexing bots and site visitors coming back to your website? Then you have to deliver fresh, engaging, value add content via your website on a daily, weekly, basis.
Delivering fresh, engaging, value add content, requires hours of work. You have to research, analyze, and create compelling content. That’s what will help you reach whatever content marketing goals you have.
You will consume good deal of time (and effort) creating terrific, value add content. Then you will spend as much time (or more) promoting this content.
This is where social media channels come in. Social media is where spend about 20% of your day. Why not use that same 20% time slot engaging on social media channels and marketing your content?
80% of marketers are ineffectively promoting their content in social media.
TIP: Always plan your so social media updates using an editorial content calendar. Never publish your content without a plan.
This approach ensures that your content gets properly promoted in an organized manner.
Tweets with images get more engagement. Photos on Facebook get more engagement. Even images on LinkedIn get more engagement.
Three of the latest social networks, Pinterest, Instagram, and Snapchat, strongly leverage visuals. You should be leveraging the visual when promoting your content.
Create an engaging, supportive featured image for your post. Use separate images for each of the main points in your Blog post content.
When you repeatedly share such Blog post content on your social media channels rotate these images.
The social channel posts will not be boringly identical. This will get you more engagement, re-tweets and shares.
Headlines Matter More Than You Think They Do
Okay so you’re writing great content, but does your Title grab a reader’s attention in social media?
To promote your content on social media well, create engaging, attention grabbing titles.
Don’t settle down with one title. You post your content repeatedly on social media channels. Each time you post the same content, you must use a different, engaging, arresting, title.
Check to see which headlines give you the most engagement on a social channel. Always do A/B testing to figure this out.
Don’t forget to do Title to Social network mapping when documenting engagement. This is because different social networks have differing participants with differing tastes.
Use BuzzSumo to help you research effective titles. Titles you can use for the same type of content on different social networks.
Customize Content Shared For The Social Channel
Several social media channels offer customizable posting features. Understand the customizable features on offer. Make good use of these when sharing your content on that social channel.
Writing attention grabbing headlines. Use visually arresting images. Writing engaging descriptions, of the content you’re sharing.
Every social media marketer is competing to catch a reader’s eyes. You want effective social media content promotion right? Then optimize your post content for that social media channel.
For example, Facebook offers many customizable posting features. These allow your post to stand out among the rest.
On Facebook you can:
- Craft attention-grabbing headlines
- Upload relevant, images that grabs viewer’s eyeballs
- This may be different from the Blog post, featured image
- Write a short, but compelling description for your post
This is what entices readers to click through to your content.
Want to make you post more discoverable?
Append appropriate Hashtags within your content. Then upload your content to those social media channels that support Hashtags.
Share Content At The Most Appropriate Time For A Social Channel
Content marketers get too caught up in the nitty gritty of posting on social channels. Too often they overlook the simple rule. Post to a social channel during times when the most people are viewing the channel.
Want to get the greatest engagement with your content? Then deliver your content to the crowd when they are most likely online and active.
A little research on the Internet reveals the best time of day to be posting to a specific social media channel.
Do you automate your social media posting using a tool like HootSuite? ( You should you know ). Make sure you post your content to different social media channels, at the very best times.
Do remember that different social media channels have different peak times. There are many infographics, which tell you the best time to post in social media.
Leverage this information. But also have an intimate understanding of how your target audience engages. On different social media channels.
Some social media platforms have features designed to help you in this. For example Facebook Insights.
Besides, there are 3rd party tools, such as FollowerWonk. These tools help estimate the best time to post to social media channels.
Post The Same Content To Social Media Channels Many Times
Post the same content many times, in different social media channels. Data studies suggest you will get terrific engagement when you do so.
What you must have is different headlines, and engaging images for each such post.
That way you engage with a lot more of your social media followers. While they do not know the link provided goes to the same content posted earlier.
Social media users do not see most of your social media posts on any given day anyway. Want a sure fire way to make sure your audience sees your content? Then make sure you post your content many times to your social media channels.
Don’t Be Afraid To Ask Questions
Drive social media users to communicate with you. Ask questions and request for feedback. This increases the chances your readers engage with your content.
Social media channels were made for people, not businesses. Hence, strive to create a human connection with social media users.
You can improve your content marketing and public relations by asking for a response. That’s the beauty of social media marketing.
Want to promote engagement on social media? Always include a question within shared content that compel readers to respond.
Creating headlines as questions is a great way to go when you are testing out engagement.
Questions are a great attention-grabber. They help foster an engaged connected community. This always result in the most effective social media promotion.
Share Content On The Right Platforms
New social media channels and content promotion sites sprout every day. Each vying for your attention.
You feel driven to have accounts on as many social media and content promotion sites as possible.
This may force you to be innovative when posting your content. It makes it harder for you to know which ones to leverage for the most engagement.
Cannot figure that out? Then you could be wasting a ton of time being innovative without getting the engagement you want.
You know your target audience. Figure out which social media channels and content promotion sites they hang out on.
Do not dump content everywhere. Concentrate on platforms which offer the most engagement with your target audience.
Use this list of content promotion tools to see which platform will best fit your needs.
The pros build great engagement on a single social media channel. They document the information they’ve learned. Then use that to kick off the engagement they want on the next social media channel.
Share multimedia content on channels like SlideShare, iTunes, Soundcloud, Stitcher and YouTube. These are the channels where multimedia content drives engagement.
Pay To Play
Do you ask yourself – Why pay for Likes or Follows? You are promoting content to micro-targeted audiences on social media yourself, right?
Well Paid Social is now mainstream.
With paid promotion of your content into the news feeds of social media users, you are guaranteed visibility from a relevant audience. The good news, it’s still inexpensive.
You have not done so already?
Okay now is the time to start budgeting a modest amount to pay for boosting your posts on Facebook or Twitter. You will be amazed at the results.
Maximize Your Brand Advocates
Does your company have an employee advocacy program?
Do you have employees who are already sharing your content, on social media channels? Do have a business partners or users who are you brand advocates?
Encourage them to do so more regularly. Get them to formalize the promotion of you content by rewarding them in some way. If you haven’t got an employee / partners advocacy program in place. Now is a good time to start.
Measure social media sharing by brand advocates. Reward their work in a concrete way. There are many tools available that make it easy to do this.
Leverage Social Media Communities
An employee advocacy program is one way of leveraging communities. Leveraging communities, utilizes relationships to promote your content. However, you first have to have a community to do so.
There are already more than two million communities that exist within LinkedIn alone. Other communities exist on Twitter (chats), Google Plus, Pinterest, and Facebook Groups.
Join relevant communities. Become a value add ( and engaging ) community member. This gives you the chance to promote your content to a targeted, focused audience.
These audiences can be in the hundreds, thousands, or even more! The largest LinkedIn group has more than one million members!
The Content Marketing Forum on LinkedIn focuses on content marketing and content promotion.
All communities have rules for posting content to them. Most exist to add value to community members. Done by offering them access to high quality, relevant content.
Make sure your content adds value to the community. The community owner (or admins) can boot you out if it does not. Spammy or Salesly posts get deleted. Repeat offenses gets the poster booted out of the community.
Experiment With Content Creator Communities
Content creator communities is not everyone’s cup of tea.
Look at communities like Triberr, Social Buzz Club, and Viral Content Buzz. They exist outside regular social media channels.
They exist for the sole purpose of bringing together content creators. They enhance your social media promotion.
Here’s a simple rule of thumb to measure which one (or all) that you should join. Is the content you discover on one of these sites worth curating? Then this might be a good site to consider promoting your own content on.
When it comes to promoting content, social media is one of the most powerful tools available. Most content marketers fail to maximize its potential.
Use one or all of these 11 ways to promote your social media content. You will be well on your way to generating a ton of traffic from social media channels to your content.
Which of these 11 methods have worked for you?
Do you have other techniques that you would add to this list?
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