Are you one of those website owners whose brilliantly crafted adverts fail miserably? i.e. They neither get you registrations nor sales that would make you smile.
Far too many adverts do not even return the money invested in the advertising campaign. A complete loss for the website owner releasing them.
The reason? A badly written Call To Action.
Are you looking for tried and tested ways to change this? You should. A well created Call To Action ensures your site registrations or sales increase.
The Blog post on the WordStream Blog delivers valuable information on how to craft your Call To Action such that it guarantees results either in the form of registrations or sales or both.
Here’s what the Blog post author says:
Your business’s value proposition is arguably the most important element of your overall marketing messaging. A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset.
Unfortunately, many businesses either bury their value proposition in buzzwords or trite, meaningless slogans, or don’t bother highlighting it on their site and in their marketing campaigns – or they don’t figure out what it is at all!
There are excellent examples laid out.
Reading this Blog post opened my eyes to the kind of Call To Action errors that I (and many website owners) make. I sure you’ll benefit as well.
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