About Us

by Ivan Bayross
About Us

Ivan Bayross

Ivan's face square

Digital Marketing Evangelist

My website has been on the Internet for at least 25+ years. At the start I wanted a website for myself like everyone else did.

Over time I figured out that having an Internet presence cost time and money, month on month.

Using the best hosting. Ensuring website security. Creating engaging Blog posts regularly. Tweaking website design. Creating a logo, and lots more. All cost quite a bit of money each year.

One day I totaled up the costs I’d incurred over the 25+ year period my website has been around. When I saw what I had spent over the 25+ years keeping my website alive I nearly fell off my chair.

As website owners, haven’t we all had a similar experience?

I believe that a website should be an asset to its owner. Assets add value to their owners.

I began to learn ways to get a living income via my website. Today my website is definitely my asset.

It has taken me several years. A fair bit of frustration and disappointment.
To finally ensure that my website brings me a living income, month on month.
I’ve been able to sustain such an income for several years now.

I’m a member of a few Facebook, LinkedIn and Google+, Internet based entrepreneur groups.

In these groups I learned something. almost all Internet entrepreneurs, struggle to generate a living income via their websites.

Their websites are not their assets. They are a large cost to them month on month. That is why a ton of Internet entrepreneurs – FAIL. While entrepreneurs are a special breed of people, losing money month on month – HURTS.

That’s when my – Digital Marketing For Website Owner’s Course – was born.

I distilled all my learning into a few core focus topics:
 Search Engine Optimization
 Search Engine Marketing
 Social Media Marketing
 Social Media Advertising
 Email Marketing
 Content Creation & Curation
 Content Marketing

As a website owner, you must comfortable with the nuances of each of these topics.

This knowledge and skill drives focused site visitors to your website. Focused site visitors are actively seeking the products and services being sold via your website.

Focused site visitors – BUY.

That’s how a website owner gets a living income via their website.

As website owner, you must ensure you have all the knowledge and skills to attract large numbers of focused site visitors to your website, month on month.

Remember, focused site visitors BUY.

 That’s your motivation. That’s your driver.
 That’s what drives your – SALES.
 That’s what get you substantial money in your bank account.
 That’s when your website is your – ASSET.

My – Digital Marketing For Website Owners Course – teaches you exactly how to do this.

I get a living income via my website. Month on month.
My website is my asset. Your website can be your asset too.
This I believe implicitly.

A bit of background information about me.

I’ve been an entrepreneur for more than 33+ years. I teach at a few MBA schools in Mumbai, India.

My subjects are marketing and finance. I believe that both these subjects are supportive of each other. Much like a horse and carriage. You can’t have one without the other.

I have been in digital marketing for around 22+ years. I’m passionate about digital marketing. It ensures I get a living income via my website month on month.

I love to share the knowledge and skills I’ve acquired in defining, executing, and tweaking, digital marketing strategies with my course participants.

I am tech savvy. I have an M.Tech from Manchester University, UK. You can call me a Geek-Marketer. I’m comfortable with both technology and marketing.

I have written and published 70+ books in tech and digital marketing. Many of these are available on Amazon.

I’m looking excitedly to engage with wide, varied, course participants. All keen on growing their digital marketing skills. Then leveraging these skills to increase their website income exponentially.

Meher Bala

Meher – Tech And DM.

Meher has spent 10+ years steeped in all aspects of website code.

She understands exactly how webpage template code supports a digital marketing strategy.

Website owners who sign up for our courses, have grown to depend on her strength. Especially, when they need to apply search engine optimization and search engine marketing processes across their webpages.

Does your website loads painfully slowly? You’re pulling your hair out by the handful trying to fix this. Don’t stress anymore.

Meher will analyze your website pages for you. Then suggest exactly what you need to do. To get your page load speed up to today’s standards.

Don’t feel upto handle such changes yourself, no issues. Meher can take care of them for you.

Need a WordPress plugin code tweaked? Explain what you need. It gets done.

Meher’s eternally curious about digital marketing. She knows digital marketing is what really drives your website income.

This is a huge help when tweaking any digital marketing strategy that is under performing due to technical reasons. Meher will figure out what’s wrong and fix it.

Kavita – DM.

Kavita has spent 13+ years in keeping modest sized teams glued together. Teams that must work together as a single well-honed unit.

She understands people, tech and marketing, in that order. Kavita is unflappable under stress. She thinks on her feet gracefully.

I’ve never seen her lose her cool or raise her voice. Her teams deliver, in-spec and on-time, 98% of the time.

Kavita is terrific at figuring out why a marketing strategy is under performing. She is almost clairvoyant at pointing out what must be fixed.

Is a specific digital marketing strategy is behaving strangely? Not delivering the outcome expected?

Consider yourself lucky to have Kavita figuring what’s wrong and how to fix it.

Chriselle Bayross

Chriselle Branding.

Chriselle has 10+ years in Branding. If you want your brand to be – first recall – within your target market she is your go to person.

She knows Internet business. She knows how customers interact with Internet driven businesses.  Which social streams they hangout on.

She crafts engaging copy effortlessly. She thrives on the challenges of brand building and brand reinforcement on the Internet.

Younus – Tech And DM.

Younus has spent >9+ years in creating, executing and validating digital marketing strategies, is cool and unflappable in stressful situations.

He is a lead digital marketing trainer and a linchpin in the SDM training content creation team.

His superb coding and testing skills is the foundation on which his digital marketing strategy rests.

How our customers rate us

Digital Marketing Fundamentals 100%
Social Media Marketing 80%
Google Analytics 96%
Email Marketing 100%
Search Engine Marketing 90%
Social Media Advertising 70%
Google Web Master Tools 75%
Search Engine Optimization 96%
Content Marketing 80%
Creating A Digital Marketing Strategy 100%
Google Pay Per Click Advertising 70%
Landing Pages 97%

School Of Digital Marketing

Produce employable people, who get hired by top-notch eBusiness and eMarketing companies.

SDM trains people to know exactly which group of digital marketing processes adds the maximum value to any online business.

This is the single defining skill of a great digital marketing specialist.

If we accept you:

You will be someone the eBusiness and eMarketing industries just cannot do without.

You’ll never be alone, we’ve always got your back.

Why Do We Train?

Competent digital marketing strategists are in woefully short supply in the digital marketing space today. This opens up excellent employment opportunities.

Multiple digital agencies are leaving money on the table today simply because of the lack of talent for hire.

We want to change this situation by shaping young professionals into great digital marketers.

This will multiply our own employee bench strength.

We can offer skilled personnel to digital agencies who are starved of them.

If you think for a moment, it’s really a win:win for everyone in the digital marketing space.

Who We Are?

We are five people, four specialists in Digital Marketing. One a specialist in Digital Branding.

Each of us has multiple years of real world experience in defining, executing and measuring, digital marketing & branding strategies for Internet driven businesses.

Strategies that deliver measureable returns month on month.

All of us have mastered the craft of:

 Choosing the most appropriate digital marketing and branding processes for a specific Internet driven business

 Applying them to Internet driven businesss to achieve predefined business goals

 Constantly monitoring Google Analytics statistics to ensure that the strategy works

 If a strategy is under delivering, we tweak it to achieve its predefined goals.

 We’ve crafted digital marketing and branding strategies for multiple satisfied clients across the globe. Each year, at least 75% of new digital marketing work comes in through referrals from happy customers.

 They’ve experienced great Return OInvestment they are our advocates.

 They do business without boundaries.

 Their business works round the clock, delivering income across multiple hard currencies, 24 by 7.

Their business is driven by our digital marketing strategies.

Statistics we are proud of.

Careers Built Since 2010
Participants Satisfied
Agency Training Sessions

Businesses We’ve Crafted Successful Digital Marketing Strategies For.

School Of Digital Marketing

The School Of Digital Marketing is driven by Ivan Bayross, supported by four others.

Four of us are Digital Marketing evangelists. One is a specialist in Digital Branding.

Together we bring a ton of real world experience, in defining and executing digital marketing and branding strategies for Internet driven business.

Our digital marketing and branding strategies deliver measurable returns month on month.

Contact Information

702, 7th Floor, Nav Kiran CHS,

Off. St. Anthony's Street, Kadamwadi

Vakola, Santacruz [ East ]

Mumbai - 400098


 91 9892734331


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