Every Blogger knows that each of their Blog posts must deliver sterling content to their site visitors and subscribers.
Unfortunately, while all Blogger acknowledge the above, 85% seem to completely ignore creating a visually, arresting, engaging reading experience for site visitors. This is what keeps them coming back for more . . . . constantly.
You know you work really hard to deliver terrific, value add content to your site visitors, BUT somehow if you are neglecting to give your site visitors a visually pleasing Blog post reading experience, then you are letting your content and your readers down.
Stop this immediately!
There are only 3 things which deliver the very best Blog post reading experience to post readers.
They are: Typography, White space & Font sizes.
When all three elements work together in perfect harmony, your post readers will enjoy reading your content. They will stay engaged longer. They’ll get the impulse to leave comments. All of which is terrific for your Blog.
Typography is the font family (or families) used across the post.
Simplicity is key. Decide on no more than 3 different fonts used across your Blog post.
- One font for all headlines
- A second font for Quotes within post content.
- A third font for everything else. i.e. The content in your paragraphs in your Blog post.
NOTE: Simplify this further. Choose to go with only 2 font families. One for Headlines and Body text within the post. The other font for Quotes delivered within the post.
1. Post Headline Font
This font family will be used only for headlines (and sub-headlines) within the post.
Use a font that is easy on the eyes (i.e. crisp, clear and easy to read) when viewed on different sized display devices.
Display devices can range from high resolution desktops, laptops, notebooks, to tablets and various sizes of displays used on mobile phones.
NOTE: Serif fonts are not easy on the eye for reading especially on smaller display screens with lower display resolutions. ost Sans Serif fonts look terrific on display devices of all sizes.
I use a Google free font, Open Sans for both headlines and body text in my posts. Although the font family is the same I differentiate between headlines and body text based on font size.
This is how I establish a visual hierarchy in my blog post content.
2. Paragraph Font
The font used for blog post paragraph text will be the dominant font. Choose carefully when choosing the dominant typeface of your blog.
The safest way to go is to select a type face that is commonly used on all authority Blogger sites. Google for authority bloggers in your niche. Hop across to their website and check out the fonts that are using for the post content.
Keeping the Serif / Sans Serif view ability issue across display devices of all sizes and screen resolutions in mind, I’ve used the Open Sans type face for my post content on my blog.
Whichever font family you choose, ensure your goal is optimum readability.
Your Blog post readers will spend all of their time reading your content using this font. It should be as easy on the eye as humanly possible, across really well all display sizes and resolutions.
3. Quote Font
I like to incorporate a different font family for quotes within post content. I believe this helps the quote content stand out from the rest of the posts, body text.
I do this to give my Blog post reader a visual distinction between my blog post words, and the words of someone I’m quoting.
While I’ve used a Sans Serif font for headlines and blog post Body text, for quotes I use a Serif font. My Serif font of choice is usually Raleway. I simply love the way it reads on display devices.
Finding the font that’s just right for your viewers
Do experiment with Google Web Fonts (I use them). Google offers a truly huge selection of great web fonts. Google also gives you explicit, simple to implement instructions on how to use them.
CAUTION: Not all of the fonts on offer are cross-browser or cross-OS compatible (I learned this the hard way). Ensure you test what our post looks like on all browsers for both Windows and Mac, as well as tablets and mobile devices.
One of the biggest mistakes I’ve noticed on a ton of Blogs (although in their defence they are catching on quickly) is a lack of white space in their post content.
Some bloggers probably feel it’s necessary to fill a screen with as much text as is humanly possible. Perhaps they are concerned their readers will miss out on something? This is a big mistake.
White space is breathing room for the eyes. It’s a key component, which gives your blog post readers a stunning reading experience.
I believe that the less crowded your blog post content is, the more your readers will be able to focus on it, reading with ease. Give them plenty of breathing room. This really works.
Sizing Post Content
The last piece is to decide on font size and line spacing.
Did you know that there is actually such thing as Optimal Characters Per Line? Well there is!
Multiple studies have shown that the optimal characters per line is between 50 to 75.
Here’s what the Baymard Institute says about line length readability.
Too wide – if a line of text is too wide the reader’s eyes will have a hard time focusing on the text. This is because the line length makes it difficult to gauge where the line starts and ends.
Furthermore it can be difficult (for a reader) to continue onto the correct line in large blocks of text.
Too narrow – if a line is too short the eye will have to travel back too often, breaking the reader’s rhythm. Too short lines also tend to stress readers, making them begin on the next line before finishing the current one (hence potentially skipping important words).
It turns out that the subconscious mind is energized when jumping to the next line, as long as it doesn’t happen too frequently. At the beginning of every new line the reader is focused, unfortunately, reader focus gradually wears off over the duration of the line.
To help you find the optimum characters per line, here is a gem of a web app developed by Chris Pearson. He calls it the Golden Ratio Calculator. It is an essential tool to finding your perfect font size and line spacing.
Incorporate these tactics to deliver your post reader a stunning reading experience. You can rest assured that your blog post readers will always return for more.
Please Leave Your Comments They Are A Huge Help
What do you use to deliver arresting, compelling, reading experience for your Blog post readers?
Please do share your experiences in the content section bellow. My readers and I will be always grateful to you.
If you liked this Blog post, I’d love to read your comments. If you thought that this Blog post was not up to your expectations, I’d love to read your comments.
It’s your comments that helps me get better each day. Please pass on your bouquets or brickbats in the comments section right below.
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