Seven Commandments of Internal Linking

by Ivan Bayross

Nearly every article on internal linking expresses how complicated, yet important, the subject is. While it is a simple concept, it’s theory, process, and best practices can get rather complex.

Regardless of how complex or basic this is no one argues about the fact that, it is vital for sound SEO.

Internal linking is an SEO power technique. This is specially useful for content marketing. This curated article, focuses on it to boost content marketing.

It’s one of the most straightforward and simplest ways to experience SEO pay back.

Linking content across your blog articles, as well as to other parallel content is something one must do consistently.

This article, delivers a level of SEO knowledge that will benefit the experienced SEO, and also provides actionable content for SEO newbies.

Whatever your SEO skill, this will help brush up your internal linking basics.

Such a link connects one page of a website to a different page on the same website.  In this situation, the source domain and target domain are the same.

Internal linking has three main purposes:

  1. Aids in website navigation
  2. Defines the architecture and hierarchy of a website
  3. Distributes page authority and ranking power throughout the site

Every successful web site owner, success being measured by the volume of products and/or services sold via the web site leverages internal linking to get search engines to crawl across their web site pages effectively.

In order to create lots of internal links, the site must have lots of internal pages.

The first step to a killer internal linking strategy is to have a killer content marketing strategy. You cannot have one without the other.

When lots of content has been created, there will be lots of linkable content. The more links to more places, the better the internal linking strategy will be.

Read more at blog.kissmetrics.com

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