Setup Menus in Admin Panel

Out Of The Box Email Marketing. Are You Up For It?

Smart digital marketers know this. Email marketing plays an important part in any websites content marketing strategy.

It’s an open secret that Email marketing is very profitable in driving engagement. Especially when compared to other online engagement initiatives. Including social media marketing.

Here’s what’s needed to ensure your Email marketing strategy is successful today. Move out of your Email marketing comfort zone and take some calculated risks. Here are a few unconventional Email marketing tactics.

Tactic #1 – Welcome Them To Take Action

Your first – Welcome Email – is especially important. A site visitor has demonstrated an interest in your product or service by signing up.

Do not waste this opportunity with a typical welcome email.

These do little more than say Thank You, Welcome. Then go on to set expectations.

Take a different approach instead. Use that first contact, Welcome Email, to entice a registrant to Take Action.

For Example in that vital Welcome Email.

If you are an eCommerce store:

 Provide a list of this month’s new products.
 Share the top picks from your merchandisers.
 Share items that are on sale.

If your site deals with B2Bs, Offer a free download:

 Such as a guide or whitepaper.
 A detailed case study.
 Push for a response. Ask question(s).
 Offer something worth their while if they answer.

If you are a Blogger:

 Share your most popular blog posts.
 Get people to click through to your website.
 Share a useful piece of information.
 Always ask your subscribers if they found it helpful. Encourage engagement.

Get your subscribers to take action.

If you don’t, their action will be to delete your Welcome email and go to your competitor’s website.

Here Are Action Steps You Must Take

Look at your Google analytics.
 If your opens are hovering around 15-25%.
 Your click-through rate is less than 5%,

Change up that welcome message.

 Tailor your message to appeal to the customer’s needs and buying habits.
 Entice them with a Call To Action in the very first Email.
 Keep the welcome email updated. Every month freshen it’s content fresh.
 Keep the content relevant.

Has this got you intrigued? Are you hearing something unconventional here? Great!

I did. When I read this superb Blog post by Aaron Agius.

It jolted me out my complacency. Made me take a close, hard look at my insipid Welcome Email.

The changes I made in my site registrant’s Welcome Email has multiplied my engagement. This Works!

Social Media Marketing checklist Cover

Will YOU Join Our Community?

Get a 15 page [PDF] Social Media Marketing checklist FREE.
It will be the only Social Media Marketing checklist you'll ever need.

You ready?  Please share:

Subscribe To Blog

We respect your privacy and take protecting it seriously.

Digital Marketing For Webinar Owners Flagship

Want to increase your online course sales 5X?

Digital Marketing For Online Course Creators

Do you want a living income from selling your online course?

A living income is one that, pays all your lifestyle bills
Delivers at least a 25% surplus, month on month.

If you do, our Digital Marketing For Online Course Creators

is tailor-made just for you.

Ivan Bayross
Digital Marketing Evangelist, International Author & Business Mentor
I've been an entrepreneur for more than 33 years.

I've taught marketing and finance at a few MBA schools in Mumbai, India. These subjects are like a horse and carriage. You can't have one without the other.

I am technology savvy too as I am armed with an M.Tech from Manchester University, UK. In that sense, you could call me a geek-marketer, as I’m comfortable with both technology and marketing.

I have written and published 83+ books in tech and digital marketing. Many of these are available on Amazon.

I've been working in digital marketing for around 24+ years. I love to teach the subject, plus define, execute, and tweak digital marketing strategies for my own websites and my clients.

I'm moving my love for teaching to the web.
Ivan Bayross on EmailIvan Bayross on FacebookIvan Bayross on LinkedinIvan Bayross on TwitterIvan Bayross on Wordpress
July 17, 2017

0 responses on "Out Of The Box Email Marketing. Are You Up For It?"

    Leave a Message

    Your email address will not be published.

    © SDM / Ivan Bayross All Rights Reserved 2019 [E] [M] +91 9892734331

    Hi I'm Ivan

    Social Media Marketing done

    in just 30 mins a day.
    My checklist teaches you how

    Ivan's Face