It’s your digital marketing strategy that drives focused site visitors to your website. When they hit your website it’s your Home, About, Contact and Landing pages that play a vital role in their conversion.
The content of these key web pages must convince a site visitor to either:
Register on your website by sharing their name and Email Id
Drive their impulse to Buy the product or service you are selling
Your Home page often delivers the first impression of your website to a site visitor (i.e. a prospect).
Hence, your Home page content flow must:
Be structured well
Deliver a crisp, clear message
Offer a solution that makes complete sense to the site visitor
Offer the solution at a price point that’s hard to say No to
That’s when you have the best chance at converting that site visitor into a lead or a paying customer. Eventually converting such leads into paying customers.
Some web site owners do an excellent job of laying out information in their key web pages.
The content of each of their key web pages, tells a story, in a way that the reader (i.e. site visitor/prospect) needs to hear. This approach to web page content creation yields awesome conversion rates.
Such website owners ensure their key web page content, creates a reader experience that is personal, engaging and trust building.
To deliver a terrific first impression, all the website key pages, (i.e. Home, About, Contact and Landing page) content, must be structured to make the maximum impact on a site visitor.
This can be challenging if you are new to the process. Questions that come to mind can be:
What elements should a web page include?
What are some of the best web page design practices?
What will influence site visitors to convert?
Is there a great web page content framework?
NOTE: The perfect web page content framework doesn’t exist. Each Internet business is unique. This needs unique content to be crafted on web pages. Hence, it’s definitely not a one content framework fits all type of situation.
That said, there are some vital web page content elements. These elements help you build web page content that keeps site visitors engaged on the page. Long enough, so they convert.
Understand the vital content elements of a web page. Then you can create web pages that will convert like crazy, time and again. The content of this post will guide you through the key content elements of a web page that converts like crazy.