Marketing is what delivers an income to brick and mortar businesses.
All marketing efforts must deliver a measurable Return On Investment to the brick and mortar business, making and sustaining business profit.
This should not be any different when executing a digital marketing strategy on the Internet?
While it’s terrific if your Digital Marketing strategy delivered:
A large increase in inbound traffic
A huge amount of social media shares
Ensures that your website URL comes right at the top of a Google result pages
If site visitors driven to your website as a result of these efforts, don’t convert into paying customers, these digital marketing efforts are not adding any real value to you, are they?
Actually, your digital marketing efforts are only costing you money, they are not bringing any measurable R.O.I right?