Business blogging is a marketing tactic that uses blog post content to get your business more online visibility. That’s why you need to create the perfect business blog post effortlessly every time.
Your blog is a simple, easy-to-use platform. It allows you to connect and share relevant information with your blog readers (i.e. potential customers). It’s your direct communication channel with them.
Your blog is your voice. It’s a place where you can talk about:
New products or services, especially how these add value to a purchaser
Comment on timely news topics or market trends
Share your initiatives beyond your website
Let your personality shine
Readers get to know you
They recognize your authority. The value add you bring to them
Your business blog creates a two-way conversation space. With your readers and prospects. It’s a place that encourages interaction. Via their comments and your replies. Just make sure you reply to all comments.
Writing a blog shares your expertise. Over time, readers/site visitors respect you as a subject matter expert and thought leader. Hence, it’s very important to write perfectly engaging, value-add, business blog posts every time.
A well-crafted, well-written blog builds confidence and relationships. This drives sales. Blog readers look to you as a reliable resource for information. Then they come to buy from you.
60% of businesses which blog regularly, acquire more paying customers. To create a successful blogging strategy you must define who you are blogging for and why.
Blog analytics allow you to track:
Shares and comments
You can even tell what day of the week your visitors prefer to stop by
All this rock solid information is great for ‘Sales’.
Your blog content is at the heart of your content marketing. It is fodder for posts on Facebook, Twitter, LinkedIn, email newsletters, e-books, and much more.
A blog keeps you focused on your content marketing strategy. You must create value-add content. Then deliver this to your readers, on schedule.
Search engines love valuable content. Especially when they notice a lot of people coming to your Blog and staying there reading and commenting.
They will reward your website, by ranking your Blog page URLs right at the top of their search engine results page.
Blog writing makes you think. You have to work at identifying newsworthy topics in your space.
Your Blog is a great (free) Public Relations tool (PR). Great bloggers are often interviewed by those who matter (i.e. movers and shakers) in your space. Such interviews always generates great inbound traffic.