Today I seriously doubt that any website can thrive without Content Marketing.
SEO has morphed to fit this as well. Today, SEO is all about social media, value add content and relationship building.
SEO has definitely moved far away from back link building, keywords and other aspects of purely technical SEO.
I often encounter the following question from SMEs at various meetups I attend.
Question: Should we pay for SEO or should we pay for Content Creation?
This really shouldn’t be the question at all, because SEO and content creation must work together in perfect harmony to market your website.
A ton of people say that SEO is all about value add, content creation. Perhaps that is true, BUT great content with zero regard for keywords and other SEO necessities will never be as successful as content that pays attention to all aspects of a sound and well thought through, SEO strategy as well.
Okay, there are key differences between implementing an SEO strategy and a content marketing strategy, BUT these two pillars of digital marketing are closely interlinked.
Implementing an SEO strategy requires some technical (coding) skills and discipline and is fairly narrow focus. Implementing Content marketing requires a more holistic approach that’s much broader than SEO processes.
Applying the perfect blend of SEO and Content marketing to any website will always deliver terrific, site marketing results.