Update Your Website with High Quality Content Regularly
There are two points to focus on in the statement above.
- Update Regularly
- High Quality Content
Remember I mentioned that you need to spend about two hours each day updating your website? The truth be told is you need several more hours each day researching, creating, curating the High Quality Content to be updated into your website.
Having a Blog section within your website is a great way to keep updating your website content.
Simply Blog on topics that you are passionate and knowledgeable about. Your passion for the topic must shine through your Blog post content. Believe me this happens with very little effort really, because you are doing something that you really want to do.
Regular Blog posts coming up on your Blog is a great way of keeping Search engines coming back to regularly re-index your website so that they can deliver the very best content to people who use their search services.
Now when you create your Blog post and publish it on your Blogsite do remember to:
Put Out An Excerpt Of Your Blog Post On A Few Carefully Chosen Blog Directories
NOTE: If you are using WordPress as your Blogging framework, this can be done automatically via your WordPress core itself. The only extra effort being for you to tell WordPress which Blog Directories must be updated.
Ensure That You Add Great Tags to Each of Your Blog Posts
NOTE: Again, this is done via WordPress itself, when you are creating the Blog post. You can do this prior publishing your Blog post or subsequently.
Find out what are Blog Post Tags Here.
Add Keywords within Your Blog Post Content
Do some simple Keyword Research on the Blog Post topic. Carefully blend these keywords into the Blog post content, naturally. Do remember that the keywords you’ve used within the Blog Post never exceeds 2% of the total number of words in the Blog Post.
Don’t know how to do Keyword Research have a quick read.
Add A Great Description To Your Blog Post
When you’ve completed your Blog Post, please put in a short focused description of what your Blog Post is about. Keep the description to about 65 words.
NOTE: Adding a description to each Blog post can be done via the WordPress Blog post editor itself.
Blog Post Commenting
Once you’ve got the process for putting out a new Blog post down perfectly. Then start of searching for Blogs that deliver similar content or parallel content. Visit these Blog sites regularly and post well thought through comments for Blog posts that you particularly like (or strongly disagree with).
Your comments must always be polite, well written, and add some value to the Blogger and their site visitors. Bloggers are always grateful for excellent comments. It adds to their Social Proof.
Many such Bloggers will click the link to your website and return the favor, thus adding to your Social Proof as well.
Comment On Comments
Respond to comments posted on your Blog, even a polite Thank you is great. If you disagree strongly with a comment, refrain from being rude, instead politely explain your POV and move on. What’s really great is that some negative comments on your Blog posts is terrific. A lot depends on how you handle these comments.
If a mistake is pointed out, what’s great would be to acknowledge it and correct the mistake, and thank the commenter. This really is a lot more powerful than people think.
Comment On Comments On Other Blog Sites
You can do exactly the same thing on other Blog sites as well, i.e. respond to the comments made by other commenters. It works much the same way as it does for you on your Blog site.
Research and check out a few good forums that offer information in the same space as your Blog posts. Sign up, and at regular interval, let’s say twice a week, surf the forums and reply to questions posted there. Be as helpful as you can. Use your Blogsite link as part of your forum signature.
You will find a fair bit of focused traffic coming in from these forums. Remember that I said be as helpful as possible do not SPAM to forum extolling the virtue of your Blog content or worse your website’s products and services. That would get you banned pretty quickly by the forum.
Your Website And Each Webpage Content
When creating your website, remember to build it using the very best, Search Engine Optimization techniques. SEO processes can be quickly divided in to two sections. SEO processes applied within webpage content itself, called on-page SEO. SEO processes applied off your website completely, called off-page SEO.
Don’t know about SEO processes have a quick read here.
Provide Compelling Content On Your Website / Blogsite
Finally, ensure that your website content is superlative, simply the best.
- Great subject matter – well researched and original
- Exceedingly well written – short, crisp, easy to read English sentences
- Perfect Grammar – No colloquialisms please and no slang
- No spelling mistakes – A really big no no this
- Great images sprinkled judiciously within the content – Ensure royalty free images please
- Associated Podcasts if possible
- Associate videos if possible
Gradually, as Search Engines learn that your website offers superlative content, your page rank within the Search Engines will go up.
When your page rank goes up, your webpages will start to come up more often in the very first Search Engine Result Page. All of this really helps to drive focused traffic to your website. The traffic that converts to paying customers.