Many digital marketers struggle to justify increasing social media marketing budgets. Apparently they have issues proving a definite ROI based on the SMM budget being consumed.
Earlier on, say five to six years ago, it was almost impossible to accurately measure the Return On Investment delivered by a social media marketing strategy. Today there are all kinds of tools available to monitor SMM strategies, and specifically to derive / measure the ROI of any SMM strategy.
On a tangential note, it’s vital that a proper SMM strategy is planned, documented and applied. This is typically an area completely ignored by too many marketers and business owners.
In the absence of such any social media strategy document, it’s almost impossible to determine what the SMM strategy has set out to achieve, hence it’s extremely difficult to validate measurable ROI.