Why? You’re searching for a spark.
Buried deep inside, they have hidden fears, dreams, desires, hatred, anger, love and every once in a while, those emotions leap to the surface, giving you a clue about what turns them on and makes them alive.
The corporate honcho slips on his earbuds, his face lights up as he listen to the latest country music, fingers gently tapping in time on the table. Oblivious to all the paper strewn across the table and the congealing food on a greasy plate. A moment of being alive.
The bored looking lady at the adjacent table receives a phone call from her son at college. The tired lines on her face erase. Her eyes light up. Her voice becomes warm and strong. Her smile broad. He called to say – Happy Birthday – (even if it was a day late). A moment of being alive.
The old man almost absent-mindedly strokes the back of the old lady’s hand while he reads an article that interested him. The old lady’s face softens, and glows while she sips her coffee. A moment of being alive and unmeasurable companionship.
- One moment, eyes are dull and lacklustre. The next, they’re shining
- One moment, skins are grey. The next, the skin’s glowing pink
- One moment, their bodies are is stiff. The next, they appear full of vitality
It’s like watching someone come to life, although that’s not exactly true, of course.
They were always alive.
It’s like they just forgot for a while, and they need someone to remind them.
Newsflash: That “someone” is you.
Have you left your car sitting idle for a few weeks? What happens?
Its battery dies. Not because there was anything wrong with the battery, but because no one has been using it.
How to charge up that dead car battery? Simple, get a car with a fully charged battery alongside your car, connect the two battery’s together using jumper cables.
Then rev the engine of the car whose battery is fully charged, and you should be good to go shortly.
Well, people’s emotions work pretty similarly. If they’ve not been using their emotions for a while, they find it hard to get their emotions chugging along again. Often times, someone else has to give them a bit of a boost.
As writers, that’s our job.
Our readers are like dead battery.
We are the live one.
Our written content is the jumper cables.
The secret is knowing exactly where to connect those cables.
On the reader’s side, you have to connect them to a place where your reader is at least slightly alive.
On your own side, you have to ensure that the jumper cables are connected to content that is really the kind that can switch them ON. It’s like ensuring that the positive and negative terminals across the batteries (i.e. the reader and you) are connected correctly.
In other words, YOU’ve got to be turned on – big time – when you crafted your content. That passion (experienced in your content) is really what turns on your reader. Big time. Otherwise, you’re really wasting your energy. That’s why studying (and knowing) your audience is so critical to your Blogging success.
Take a close re-look at a Blog post that got you going. You’ll notice it is powerful enough to charge you up. The Blog post content was certainly not ink on paper or just pixels on your laptop screen. It was like electricity in printed form, it definitely gave you a jolt.
Where does electricity come from? YOU i.e. the author.
When you read Steven King, you get fully absorbed in the story of everyday people and their struggle to find the courage to stand up against the psychopathic baddies who threaten their world.
If you read Seth Godin, you get drawn into his passion for extraordinary people who create extraordinary businesses which help change the world in extraordinary ways.
When these authors write they do not trickle their emotions in the content, no sir, it’s a raging streams in full flood of feeling that lifts you up and carries you along for the ride whether you like it or not. Because if you feel the way the author does, it charges you up.
That’s why these authors are so popular.
So How Do You Write With That Kind Of Emotion?
- You rev your engine
- You charge yourself up
- You live the emotion you want to trigger in your reader
- You deliberately fan that fire of emotion in yourself
- You cry, laugh, get so mad your keyboard needs to be replaced, because you’ve banged it to death
That’s how you cut loose when writing your Blog post.
YOU let all your emotions out using the words in your Blog post.
- Your readers will feel it.
- They’ll wake up.
- It’ll make them feel alive.
They’ll remember you forever.
Instead of sitting down and crafting your Blog post cold because you need to publish – something.
How to be unforgettable
It’s not about how smart you are
It’s not about how slickly your Blog site is designed
It’s not about giving your site visitors readily useable tips and tricks
It’s all about the way you make your site visitors feel.
You want them to cry.
You want them to laugh out loud.
You want them to shake with anger.
You want them to feel alive.
I’m confident that you’ve felt exactly like this at a great movie, a live music concert, a breathtakingly delivered play.
When it all ended, you’ve felt different, a little bit more awake, your juices were churning, and you felt measurably more alive.
Well, great content does exactly that.
When you write a single (great) Blog post, tens (or hundreds) of people will be affected by it.
That is the most remarkable gift any Blogger can deliver their audience.
Start taking your Blog post creation seriously.
When you sit down to write your Blog post – Don’t:
Write another Blog post because you have to fulfil your Blogging calendar.
Give your readers one more tip or trick.
Tell just another cute story.
Set your freaking reader’s hair on fire.
Write with so much passion, energy and enthusiasm your reader’s feel a shock of electricity course through them. That is what you have to do.
Then maybe for a day or two OR and hour or two, they will FEEL like a different person.
When you do this they’ll:
Write their comments
Share your post on ALL their social channels
Subscribe to your Blog
Buy your products / services
Constantly come back for more
From then on, you’ll be their hero. They’ll think about you every day.
You’ll be, quite literally, unforgettable.
Get to work. Your readers are waiting for you.
If you liked this Blog post, I’d love to read your comments. If you thought that this Blog post was not up to your expectations, I’d love to read your comments.
It’s your comments that helps me get better each day. Please share them in the comments section below.