The average email open rate hovers around 30%
The average click through rate is between 3% and 5%?
I’ve obtained these stats from a recent benchmark data report from HubSpot.
Such statistics are tough to handle because as a digital marketer attempting to convert a lead into a paying customer, you’ve got to be working a really huge mailing list to get any significant returns.
If your email marketing sucks? You could be engaging with less than 3% of the recipients trying to get them to click your email links. Unfortunately, if you are engaging <3% of your mailing list this will just deliver zero returns month on month.
Some email strategies seem engage with only 1% of their mailing list. This has a huge negative impact on Internet driven income for brands that are being badly bruised using such techniques.
Does this sound familiar?
For whatever reason, when you are completely off the mark in your email strategy it can have devastating consequences. Your bank account taking the biggest hit. Bad email marketing campaigns not only shrink potential income, they have an outward ripple effect that can be brutal because they also damage brand perception.
Sometimes its breath taking to discover just how many digital marketers are leaving a ton of money on the table because their email marketing strategies are terrible.
Thankfully there are ways to fix this. You do not have to be one of the legions of digital marketers who suck at email marketing.
If you’ve been seeing dismal numbers in your email marketing metrics, there are reasons behind them. In this Blog post I’m going to show you 10 reasons why your email marketing could suck, and how you can fix this.