The second is test what – see pucks – type headlines (Controversy, Power-Words, Urgency,Questions) are getting clicked on and opened the most. Then include that style in the subject lines more frequently.
The third thing to test what works better to have Emails coming from myself or from the brand. Typically it’s best to have emails from a person, but I’ve seen otherwise, which is why I test.
Make A Great First Impression
First impressions are everything in real life? The same is true online.
Your first impression is your best shot at earning your site visitor’s trust and ensuring future emails get opened.
Assuming you’re running an unobtrusive and least irritating pop-up or slide out email Id capture form to build your list, it’s crucial to give away awesome content like problem solving reports,
Info-graphics, podcasts and videos packed with useful information to registrants.
Have A Lead Magnet
Create a lead magnet in the form of an eCourse, audio or video series spread out over several days and offer this via your pop-up or slide out form. This a clever and incredibly effective way to get emails opened and engaged with.
You’ll notice Income Diary employing this very method with their Free 7 day money making eCourse…
Another great way of enhancing your relationship with your mailing list is simply surveying them from time to time.
This will help clearly identify what problem it is that you’re audience needs solving. Once you identify what their problem is, make it a point to over-deliver on the solution.
Always try to empathize and respect your subscriber/reader. You will have no problem earning a living online if offering high value to your subscribers is (100% of) your mission.
Don’t meet expectation, exceed it!
Success by choice, not by chance.