Google is my go to partner whenever I’m searching for anything on the Internet.
You just need to tweak the way you search on Google to get what you are looking for. When you do, the results are just perfect.
Search for great – Content Resources – i.e. people who have already done the hard work for you. Now you can just leverage that information. Here’s what I do when I search for great – Content Resources.
If I were searching for – List Building – guides for example, in the Google Search window I might enter – Ultimate List Builders Resource Guides – as shown in diagram 1.
What Google returns to me is shown in diagram 2.
111, links to exactly the kind of content I want.
Here are some search phrases YOU can use in the Google search window. These ought to help you find appropriate posts in almost any niche.
niche + “all time best”
niche + “best 2015?”
niche + “top 100?”
niche + “top 50?”
best niche posts “2015”
Remember to replace – niche – with the name of the niche you are searching for content in. Mix between different keywords, search for previous year’s best content and so on. This approach really works.
After you’ve found the posts you’re interested in, search for the people who linked to them and/or shared it with their friends.
Here’s how to do this. There are several tools that will help with this task:
- Ahrefs Site Explorer
- Open Site Explorer by Moz
Personally I prefer Ahrefs Site Explorer:
- Navigate to the site Ahrefs Site Explorer
- Enter the link of the popular post you found about your topic
NOTE: Choose exact URL, and click on search links
- Wait for results and click export, and then choose CSV or PDF
- Check the site owners and put them in a spreadsheet
- Repeat steps 2-4 for the rest of the posts you have
- Create a specific spreadsheet for every post
NOTE: If you export as a CSV you can copy / paste each CSV exported into a separate XL sheet.
The output of ahrefs is as shown in diagram 3.
You will now have a XL workbook with multiple sheets of relevant information about all those who linked to the Blog post you’ve mentioned in the Site Explorer, search window.
Finding – Influential – People Who Shared Your Blog Post On Twitter
I’ve found Topsy to be a great tool for this job. It’s free to use. You can identify only the influential people who re-tweeted your content. Hence, you can focus on the 10% of people who deliver 80% of your results.
- Navigate to the Topsy home page
- Enter the URL of the post for which you want to find people who re-tweeted the post
- Choose tweets
- Click – Search
- Sort the results by influential only
As shown in diagram 4
Create a spreadsheet that identifies the influencers who re-tweeted it and/or linked to it.
Find Their Email Addresses
Once you have the list of influencers, you’ll need their Email addresses to connect with them.
NOTE: Trying to connect with an influencer via Twitter, Facebook, LinkedIn or another social stream may not get you the results you are looking for. Although nothing says you cannot try this out.
Even though influencers get a lot of Email each day, your chances of getting through to them is higher using Email than trying to connect via a social stream.
How do you get their Email Addresses?
- Subscribe to their email newsletter. Reply to the first email you get.
- Use VoilaNorbert. Its idea is simple, you insert a name and the site URL. The tool will try to find the email in the MX records. Brilliant!!!
As shown in diagram 5.
You may not come up with the email of everyone on the list, and that’s OK. Move on.
Keep at it, until you have a list of about 100 influencer email addresses to email.
After having the list ready, you have to reach out to them via email.
Reach Out To Them
This is the trickiest part, even though you are reaching out to those Bloggers who already are interested in our topic.
If all goes well when you reach out to them, you will see an awesome jump in traffic to your Blog.
Here are a few things pointers to keep in mind when you craft that all important engagement Email to then:
- Make your email short
- The recipients are very busy people. They don’t have time to read lengthy mails about you
- Make it about how you can add value to their audience. NOT about you.
- Personalize the Email content. Mention them by name. Start your Email with something about them
Having all this in your engagement email, will make your response rate higher.
Warning: A large number of people you email will not respond to you.
They may not even notice your email because they’re terribly busy. Don’t take it personally. Just expand your mailing list size and repeat this process. Move onwards and outwards.