Today it’s all about community. Today you just don’t want fans you want engaged fans. Engaged fans are those who will bring other fans, through word of mouth advertising, because they love the content you deliver and are your advocates.
It’s pretty easy to get large numbers of page likes, post likes, comments or shares but growing your fan base is not just about numbers. What’s required are fans that truly appreciate the content you lay out and actively advocate this content across their social streams.
Before you to increase your fans, and do remember to increase your fans naturally, you must define your target audience very carefully you need to be intimate with their demographics. The more granularly you define the demographics of your fans the more accurate will be the fans that you attract to your page.
Once you are crystal clear about the kind of fans you want the next step is to attract them by delivering them content that they will find most useful, content that adds value to them on the social stream you’ve chosen, thus driving them to your website.
A carefully thought to well-planned strategy of delivering appropriate content to your fans will increase your fan base naturally, attract them to your Facebook page, thus building an engaged community around you.
The ultimate goal is to bring a genuine and engaged Facebook audience to your website where you can deliver products and services that add value to them, and grow your business.
The more fans you have on your Facebook page the more engagement you will have around your updates. This means that a lot more of your posts will show up in the news feeds of your fans.
Your fans don’t stop at liking your Facebook page, the actively engage with your content. They add their comments, they like it, they share it. They spread your word, which is vital for the success of your website.
Whenever they like or leave a comment or share one of your posts this content will appear in their friend’s news feeds also. Their friends then discover your brand and in turn are driven to your website.
Without any doubt growing your fan base really matters. This will grow your social traffic, help build your brand, get you exposure and more potential clients. All of this is great for business.