Today it’s all about community. Today you just don’t want fans you want engaged fans. Engaged fans are those who will bring other fans, through word of mouth advertising, because they love the content you deliver and are your advocates.
It’s pretty easy to get large numbers of page likes, post likes, comments or shares but growing your fan base is not just about numbers. What’s required are fans that truly appreciate the content you lay out and actively advocate this content across their social streams.
Before you to increase your fans, and do remember to increase your fans naturally, you must define your target audience very carefully you need to be intimate with their demographics. The more granularly you define the demographics of your fans the more accurate will be the fans that you attract to your page.
Once you are crystal clear about the kind of fans you want the next step is to attract them by delivering them content that they will find most useful, content that adds value to them on the social stream you’ve chosen, thus driving them to your website.
A carefully thought to well-planned strategy of delivering appropriate content to your fans will increase your fan base naturally, attract them to your Facebook page, thus building an engaged community around you.
The ultimate goal is to bring a genuine and engaged Facebook audience to your website where you can deliver products and services that add value to them, and grow your business.
The more fans you have on your Facebook page the more engagement you will have around your updates. This means that a lot more of your posts will show up in the news feeds of your fans.
Your fans don’t stop at liking your Facebook page, the actively engage with your content. They add their comments, they like it, they share it. They spread your word, which is vital for the success of your website.
Whenever they like or leave a comment or share one of your posts this content will appear in their friend’s news feeds also. Their friends then discover your brand and in turn are driven to your website.
Without any doubt growing your fan base really matters. This will grow your social traffic, help build your brand, get you exposure and more potential clients. All of this is great for business.
Hi Ivan,
Nice reading your tips on increasing Facebook fan page.
Using pop-up plugin is something I never thought of, but will certainly experiment with it and see how it go.
However, using facebook ads platform to get likes for your fan page seems to be more of effective strategy than others I have tested. And placing of like box on your blog too works really well.
Using facebook ads to get likes will give opportunity to determine your audience base on the type of content you publish on the blog. And you can just specify anything about what and type of audience you want to attract to your FB fan page.
Facebook groups is a good place to get started with it also, has there are many groups on FB dedicated to getting or increasing your FB fan page likes, but in my opinion…..this strategy will only add more irrelevant and not so targeted audience to your fans.
This is much like “reciprocating” some kind of a thing, which is not so good for marketing especially if quality is what really matters to you.
Thanks Ivan, nice reading.
Hi Shamsudeen,
Nice of you to drop by and leave a comment. Appreciate this.
Do experiment with a pop-up plugin, there are a couple of great ones available at Envato Theme Forest. I personally favour (and use) the multi layered pop-up myself. My conversions have doubled since I started using the plugin.
Yes, Facebook has cut down organic reach drastically. Hence, the only way to really get a broad enough reach for your content is via FB Ads. Its not overly expensive, but I feel as though FB is pushing me to advertise just so that I can reach out to people with my content. Just a tad unhappy with that.
I never use FB groups dedicated to getting more likes for a page. Somehow it does not quite feel right. Hence I completely agree with what you’ve said.
Thanks for dropping by Shamsudeen. Always a pleasure to hear from you.
Hey Ivan,
Growing a Facebook fan page is a proactive preoccupation. If we genuinely take steps to share value on the platform then it becomes easy for fans to be engaged.
Among the 11 tactics shared on this post, I see connecting personal profile and interacting more with the audience as crucial to social success. Being active on Facebook group is another important step that will increase the propensity of a veritable engaged fan base.
Hey Sunday,
You said it. Growing engagement on any FB fan page is an ongoing job. Never stops, never lets up. If it does stop or let up you will notice engagement plummeting.
The only way to overcome this is to ensure that – At Regular Intervals – value is added to the people who engage with on the FB fan page. This could be a 1 hour free consult. A free (or paid for) Webinar on a topic(s) of interest to various members of the group. Help with creating a WP website stuff like that. Then the engagement stays and – Trust – builds.
Connecting a personal profile is very helpful. It helps make the FB page owner a – Real person.
Thank you so much dropping by and commenting Sunday. Always a pleasure to hear from you.
Simple yet smart and proven tactics to grow your Facebook Page fans.
I couldn’t agree more!
In social media marketing, a social media account with complete profile details and active account ears more trust and likes. It’s simple to go behind the rules. If posting time is your problem, Facebook allows scheduled posts, marketers can take advantage of that.
Place Facebook Button on your website and include your Facebook link in your email signature. This will inform followers and email recipients that you do have a Facebook account and they are very welcome to follow.
Hey Metz,
Thanks so much for coming to my Blog site and leaving your comment. Really appreciate that. You are absolutely correct in all that you’ve said about social media.
Really nice of you to share your perspectives.