Here is an Email list statistic that a ton of people ignore, Email lists degrade by about 22% each year.
When this statistic is processed, it really means that unless you add at least 22% new registrants each year, it’s pretty likely that your mailing list base is actually shrinking, which in turn will have a negative impact on your website earnings. Hence grow your mailing list using 5 FREE superb tools
Whether individuals on your mailing list switch companies, decide to purge an old address they don’t use anymore, or simply opt-out of your email communication, they are gone and it’s pretty likely they are not coming back.
Since Email is still the single most effective marketing channel that digital marketing have to engage with their potential customers, news like mailing list decay is going to ruffle some feathers. After all, more focused subscribers one engages with = more sales.
Most shrewd digital marketers therefore strive to fill in their potential customer engagement gaps, left by email database decay. In this Blog post, I’m going to talk about five superb tools which will undoubtedly grow your website’s mailing list.
I’m going to talk about Pop-ups, Sticky bars, Twitter Lead Generation Cards and more, all of these resources are designed to help maintain and scale an email list.
You’ve probably heard mixed reviews about using pop-ups on a website. Some digital marketers indicate that using a pop-up is an invasive, (often) site visitor irritating technique to try and capture the site visitor’s Email Id. My push back to this is that a pop-up is only as obtrusive as you’ve set it up to be.
I believe that as long as you are:
- Triggering the pop-up appropriately i.e. not just when the site visitor lands on the webpage
- Have a clearly visible way of closing the pop-up
- Use an eye catching design
- Offer something both relevant and useful to your site visitor
The pop-up will not be considered obtrusive or irritating and will be an effective way to capture your site visitor’s Email Id. This in turn will empower you to engage with the site visitor subsequently.