What is a Hashtag?
A hashtag labels content. It helps people who are interested in specific content, locate such content quickly and accurately.
A hashtag looks something like this: #DigitalMarketing or #SocialMediaMarketing.
Hashtags are used mostly on social media sites to draw attention, to organize, and to promote specific chunks of content.
Twitter was the first social media platform to start the use of Hashtags for making it easier for people to find, follow, and contribute to a conversation. Now social media platforms, like Instagram, Facebook, Pinterest and Google+ offer the use of Hashtags.
Small business marketers have figured out inventive and useful ways of using hashtags.