Apply This To Your Website
The long-winded point this Blog post is trying hard to make is this:
It’s no longer just about optimizing your website for Google. It’s about optimizing your presence across the web.
Understand who your target audience is. Where they spend their time. Then attack those platforms and build an organic presence.
If you’re an attorney, you need to be on sites like Avvo, Lawyer.com and Find Law because they dominate the SERPS
If you’re a local business, Yelp and Thumbtack are really delivering awesome results right now
If you have an e-commerce store, get your product on to as many platforms where your customers are as possible (including Pinterest)
If you sell large-ticket B2B services, SlideShare and LinkedIn are gold mines for connecting with C-suite executives looking for information
The list goes on and on . . .
Website / business owners must realize that times have changed. It’s impossible rank for keywords and expect that to deliver money into a bank account anymore.
This is not a phase. This is the way it’s going to be going forward. We all need to get on board now.
As Google gets more intelligent, we need to get more intelligent about how we approach marketing.
That is not looking for ways to beat the search engine algorithms, instead, we must learn to leverage the search engine algorithms use to our advantage.