3. Quote Font
I like to incorporate a different font family for quotes within post content. I believe this helps the quote content stand out from the rest of the posts, body text.
I do this to give my Blog post reader a visual distinction between my blog post words, and the words of someone I’m quoting.
While I’ve used a Sans Serif font for headlines and blog post Body text, for quotes I use a Serif font. My Serif font of choice is usually Raleway. I simply love the way it reads on display devices.
Finding the font that’s just right for your viewers
Do experiment with Google Web Fonts (I use them). Google offers a truly huge selection of great web fonts. Google also gives you explicit, simple to implement instructions on how to use them.
CAUTION: Not all of the fonts on offer are cross-browser or cross-OS compatible (I learned this the hard way). Ensure you test what our post looks like on all browsers for both Windows and Mac, as well as tablets and mobile devices.
One of the biggest mistakes I’ve noticed on a ton of Blogs (although in their defence they are catching on quickly) is a lack of white space in their post content.
Some bloggers probably feel it’s necessary to fill a screen with as much text as is humanly possible. Perhaps they are concerned their readers will miss out on something? This is a big mistake.
White space is breathing room for the eyes. It’s a key component, which gives your blog post readers a stunning reading experience.
I believe that the less crowded your blog post content is, the more your readers will be able to focus on it, reading with ease. Give them plenty of breathing room. This really works.
Sizing Post Content
The last piece is to decide on font size and line spacing.
Did you know that there is actually such thing as Optimal Characters Per Line? Well there is!
Multiple studies have shown that the optimal characters per line is between 50 to 75.
Here’s what the Baymard Institute says about line length readability.
Too wide – if a line of text is too wide the reader’s eyes will have a hard time focusing on the text. This is because the line length makes it difficult to gauge where the line starts and ends.
Furthermore it can be difficult (for a reader) to continue onto the correct line in large blocks of text.
Too narrow – if a line is too short the eye will have to travel back too often, breaking the reader’s rhythm. Too short lines also tend to stress readers, making them begin on the next line before finishing the current one (hence potentially skipping important words).
It turns out that the subconscious mind is energized when jumping to the next line, as long as it doesn’t happen too frequently. At the beginning of every new line the reader is focused, unfortunately, reader focus gradually wears off over the duration of the line.
To help you find the optimum characters per line, here is a gem of a web app developed by Chris Pearson. He calls it the Golden Ratio Calculator. It is an essential tool to finding your perfect font size and line spacing.
Incorporate these tactics to deliver your post reader a stunning reading experience. You can rest assured that your blog post readers will always return for more.