Cluttered Landing Page Design
Here’s are some basic landing page mistakes you must not do.
48% of landing pages contain multiple offers.
Only 16% of landing pages do not have a menu section with menu items.
Landing pages should lock a site visitor to the page. They must not offer any easy way to navigate away from the landing page.
Ensure your landing page has not visible ways of navigating away.
You could see a 100% improvement in conversions.
Yes! That’s right. I did say – One hundred percent.
Browse a list of the great landing page examples. Like this one or this one. One thing quickly stands out.
They’re clean, well-organized, and clutter free. They’re laser-focused on one (only one!) Call To Action. This makes sure site visitors know exactly what they must do on the page.
One of the best books on usability I’ve read is titled – Don’t Make Me Think.
It says. Make your website so simple to use that site visitors, don’t have to think. This is the best way to make your web more fun for the site visitor.
Here’s a great example of a landing page, which works.
The HubSpot Academy primary headline is big and bold. The orange button can’t be missed.
Its Call To Action is succinct. Start The Course. White text on an orange button. A classic combination that catches a site visitor’s eyes.
There’s no navigation to distract site visitors away from the landing page.
The page copy is superbly organized.
It flows logically. Is easily scannable.
Here’s another great example of a landing page, which works.
The MailChimp page has navigation. But then it’s a Home page, not a true landing page.
The page content is beautifully simple. Has eye catching pictures that do not distract from the message.
A terrific headline. Spelling out a message, which speaks directly to site visitor’s desire.
A bold blue button with the magic words ‘Sign Up Free’.
Only one simple, supportive, sentence to read below. Content that is easily scannable.
It’s not surprising. The MailChimp Home page coverts like crazy.