Setup Menus in Admin Panel

Mapping Business Cycles And SEO

Marketing a brick and mortar business is driven by seasons. What this means is that business processes that determine income are not constant year round, but morph depending on seasons.  Hence, marketing processes for a brick and mortar business are not identical across all seasons in the year, but change to create varying seasonal – Client appeal – for the business as the business process change.

Internet delivered businesses are no different. Marketing techniques used for Internet business need to change seasonally as well. This means that Internet marketing campaigns run to market any Web / Blog site should change to fit the season of the year.

Web / Blog site business seasonal cycles must be understood, documented and referenced when deciding on an SEO strategy.  The site’s SEO strategy has a direct impact on the success of its marketing campaign.  What one must bear in mind is that a seasonal business cycle will vary greatly across business models, for example  seasonal / cyclical changes within B2B business and B2C businesses. Once this is known and pegged, an effective SEO strategy needs to be built around such information.

Among the multiple business cycles that support businesses, what should be tracked carefully is their:

  • Sales cycle
  • Conversion cycle
  • SEO cycle

Please Leave Your Comments They Are A Huge Help

If you liked this Blog post, I’d love to read your comments. If you thought that this Blog post was not up to your expectations, I’d love to read your comments.

It’s your comments that help me get better each day. Please pass on your bouquets or brickbats in the comments section right below.

Would You Like To Connect?

I’d love to hear from you. Just use

Want to talk? My Skype Id is bayross. Send me an invite. Let’s connect and chat.

I do enjoy engaging with site visitors. I’ve made several lifelong friends this way.

I promise that I’ll reply to your email never later than 2 working days.

Social Media Marketing checklist Cover

Will YOU Join Our Community?

Get a 15 page [PDF] Social Media Marketing checklist FREE.
It will be the only Social Media Marketing checklist you'll ever need.

You ready?  Please share:

Subscribe To Blog

We respect your privacy and take protecting it seriously.

Digital Marketing For Webinar Owners Flagship

Want to increase your online course sales 5X?

Digital Marketing For Online Course Creators

Do you want a living income from selling your online course?

A living income is one that, pays all your lifestyle bills
Delivers at least a 25% surplus, month on month.

If you do, our Digital Marketing For Online Course Creators

is tailor-made just for you.

Ivan Bayross
Digital Marketing Evangelist, International Author & Business Mentor
I've been an entrepreneur for more than 33 years.

I've taught marketing and finance at a few MBA schools in Mumbai, India. These subjects are like a horse and carriage. You can't have one without the other.

I am technology savvy too as I am armed with an M.Tech from Manchester University, UK. In that sense, you could call me a geek-marketer, as I’m comfortable with both technology and marketing.

I have written and published 83+ books in tech and digital marketing. Many of these are available on Amazon.

I've been working in digital marketing for around 24+ years. I love to teach the subject, plus define, execute, and tweak digital marketing strategies for my own websites and my clients.

I'm moving my love for teaching to the web.
Ivan Bayross on EmailIvan Bayross on FacebookIvan Bayross on LinkedinIvan Bayross on TwitterIvan Bayross on Wordpress

1 responses on "Mapping Business Cycles And SEO"

  1. Hi Ivan,

    I like the points you make about the sales cycle being tied to SEO. For example, the condo site. Since it takes 6 months for a conversion to occur you can’t measure success in 3 months. Makes perfect sense but that was an eye opener for me and certainly something I will keep in mind when tracking ROI for my clients. Keep up the great work!

Leave a Message

Your email address will not be published.

© SDM / Ivan Bayross All Rights Reserved 2019 [E] [M] +91 9892734331

Hi I'm Ivan

Social Media Marketing done

in just 30 mins a day.
My checklist teaches you how

Ivan's Face