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Mapping Business Cycles And SEO

Marketing a brick and mortar business is driven by seasons. What this means is that business processes that determine income are not constant year round, but morph depending on seasons.  Hence, marketing processes for a brick and mortar business are not identical across all seasons in the year, but change to create varying seasonal – Client appeal – for the business as the business process change.

Internet delivered businesses are no different. Marketing techniques used for Internet business need to change seasonally as well. This means that Internet marketing campaigns run to market any Web / Blog site should change to fit the season of the year.

Web / Blog site business seasonal cycles must be understood, documented and referenced when deciding on an SEO strategy.  The site’s SEO strategy has a direct impact on the success of its marketing campaign.  What one must bear in mind is that a seasonal business cycle will vary greatly across business models, for example  seasonal / cyclical changes within B2B business and B2C businesses. Once this is known and pegged, an effective SEO strategy needs to be built around such information.

Among the multiple business cycles that support businesses, what should be tracked carefully is their:

  • Sales cycle
  • Conversion cycle
  • SEO cycle

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1 responses on "Mapping Business Cycles And SEO"

  1. Hi Ivan,

    I like the points you make about the sales cycle being tied to SEO. For example, the condo site. Since it takes 6 months for a conversion to occur you can’t measure success in 3 months. Makes perfect sense but that was an eye opener for me and certainly something I will keep in mind when tracking ROI for my clients. Keep up the great work!

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