Analyzing Keywords And Key Phrases
Once you’ve finished tweaking web page content mapped to visitor Bounce Rate, it is time to focus of Keywords and Key Phrases used within webpage content.
Use GA statistics to identify which Keywords and Key phrases site visitors are using to reach your website. Make a list of the Keywords and Key phrases site visitors are using to access your website in an XL spread sheet and compare these to the Keywords and Key phrases used within web page content.
If there is a large gap, or worse not connect, between these, then it’s time to rethink the Keywords ad Key Phrases used within your webpage content.
If this is not done then a multiple site visitors will be misdirected to your website and bounce right off your website as it has nothing to offer them at all. Websites with a high bounce rate are eventually penalized by the search engines.
On the other hand if you find that most of the site visitors are using keywords and key phrases similar to the ones used within your webpage content then there is a pretty high percentage chance that these visitors will transact some business on your website and you will earn money via your website.
Keywords and phrases are essential in delivering high quality site visitors to your website. It’s these type of high quality site visitors who will be ready to do business with you. Close analysis of the keywords and phrases that your visitors utilize to locate your website will delivers an important understanding of the motivations of your site visitors and their needs.
If you notice that a modest percentage of site visitors are juts typing in your company name into Google then it’s really time to celebrate, as your website has developed great brand recall in minds of site visitors.
How To Choose The Right Keywords For Your Website
By now you’ve probably understood that choosing the Keywords and Key phrases, then blending these judiciously into your webpage content is probably the most important thing you can do to help drive focused site visitors to your website.
Basically it’s the selection of Keywords and Key phrases, appropriate to your website, which decides which type of site visitor will find your website when they use a search engine to locate information they are interested in.
Therefore selection of the right Keywords and Key phrases for your website becomes the cornerstone of your websites SEO strategy.
In turn your choice of Keywords and Key phrases, shapes the content of your web pages because these must be judiciously blended (very naturally blended) into webpage content.
Here are five specific things I did to choose the right Keywords and Key phrases for my website.