Whatever your business, there are always people you have already established their reputation and have an audience in that business. Maybe they are published authors or authority figures in your business vertical.
These are people you can learn from. These are people with whom it would be valuable to have a relationship.
The benefit of this relationship is when the influencer shares something you’ve published on their social streams. This puts your content before a large, focussed audience.
Here are a few things you can do to help foster a relationship between an influencer and you.
NOTE: If you want influencer relationships to be built on your personal time table, you definitely are going to be disappointed.
You just cannot expect an influencer to share your latest Blog post because you’ve just published it.
Not unless you have a strong relationship in place. A relationship where they’ve recognized your ability and look forward to seeing your new content just like your other normal readers do.
The simplest way of building a relationship with an influencer you’ve identified is to start leaving interesting, value add, comments and questions on their Blog posts.
NOTE: Whatever you do please do not leave canned responses like – Terrific post – and expect a relationship to develop. It will not.
This helps you get noticed, over time.
Next, include them in your Blog content. Quote their Blog post content within your Blog posts with a link pointing to their website.
Send them a leading question to answer, with the promise of being included in a round-up post, on your Blog site. What this really means is that you ask the same question to about 10 influencers. Ask for their opinion and publish all the 10 influencer opinions within one well formatted Blog post.
Ask then to do a live video interview with you.
Invite a key influencer to be your guest on a live video interview. You could run this on Skype or a Google Hangout whatever works for you. It’s a little more work on your part to organize and persuade an influencer to participate successfully, but the result is a tremendous opportunity for content creation.
Centre the show’s topic on a Blog post already written. That will create more interest in that post. Pick an entirely new topic and turn the recorded video into topic based broadcast.
It’s very likely the influencer will share the interview on their social channels, exposing your content to a lot of new, clued in people.