Interview other senior bloggers in your niche. Do a video or audio interview using Skype or Google Hangouts of about 15 to 20 senior bloggers in your niche.
Reach out to them via email first. Tell them that you’d like to interview them. Give them 10 questions you propose to ask during the interview. Allow the interviewees to edit the questions if they want to.
Setup a one on one Skype call or a Google Hangout. I do prefer Google hangouts because this records the entire interview as a video and saves this to YouTube.
NOTE: For Skype you will have to purchase 3rd party software to record the interview and convert this recording in to an appropriate mp4 video file.
Do the interview and publish it on your Blog. Inform the blogger that the interview has been published. Ask them to market the interview on their social media channels, while you do the same on your social media channels.
Create an inner circle of your best post commenters
Make a list of your most influential post readers.
These are people who interact with you regularly. They:
- Comment on to your posts regularly
- Share your posts with their followers
- Send you interesting articles
- Buy your products / services
And so on.
Place the email Ids of such people your special inner circle list. Email them to let them know of their newly attained status. Let them know the benefits.
Explain the benefits of being on your inner circle list:
- They will get to see your posts before the public.
- They’ll be apprised of any new offerings, before anyone else.
Ask their opinion on your post content. This helps give them a sense of ownership over your posts and multiplies the chances they will make every effort to share your post content with their followers.
Offer them eBooks or Infographics and other special benefits that you’ve created. Thank them for their help and offer to help them in return whenever they need.
Make it dead simple to share your post / page content
Add the easy to use, social media sharing buttons for sites like Twitter, Facebook, Google+ and LinkedIn.
Ensure that sharing your post on their social media channels is one-click away. There are simply tons of free WordPress plugins, as well as premium ones if required, that are available today.
NOTE: If your post / page content is difficult to share, no one is likely to share it.
Your post content should have depth and add value to your readers
Site visitors like to look clever and clued in to their readers and friends.
Hence, well written and well formatted articles tend to get shared a tone more. The simple reason is the people sharing them want their friends to think they read in-depth articles.
Additionally, when a new site visitor lands on your in-depth, value add post, they are more likely to subscribe just so that they can access equally valuable information consistently via your site.
To tip site visitors into subscribing, make sure to offer a terrific, value add bribe for them to subscribe.
Offer an ebook, one on one consult, a white paper, a terrific infographic, access to exclusive content not available to those who are not subscribers and so on. Whatever you can deliver with confidence, and which adds measurable value to a subscriber, is going to work.
Marketing your new Blog post to subscribers
Normally the newsletter that goes out to your subscribers when you publish a new Blog post has:
- The Blog post title
- The featured image of the post or some other image
- And a two to four line description of what the post offers.
- With a Call To Action (i.e. a clickable link) to visit the site to engage with the post.
STOP! Doing this.
Instead ensure your emailed newsletter markets your new Blog post properly.
Build curiosity. Indicate measurable benefits, describe great takeaways for subscribers when they read your blog posts. That’s when your click through rates will double/triple and your post engagements soar.