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To Increase Your Mailing List Offer Irresistible Incentives

Okay your subscriber numbers are frustrating. Your site’s subscription list is so tiny it fits on the back of one of your hands.

While this is true every Blogsite you visit seems to say something like:

  • Join over 2,500 readers by subscribing today
  • Be a part of more than 10,000 satisfied, happy people already signed up
  • 100,000 subscribers but who’s counting

You’re always wondering – are these numbers true?

How do these Blogger’s achieve this?

Why do people sign up happily to these lists but are reluctant to sign up for mine?

A Simple Reason Why People Are Not Signing Up To Your List

Today the average Blogsite visitor will not just give their Email Id to just anyone. They could be opening themselves up to a flood of SPAM mail, phishing attempts, identify theft, and a ton of other annoying (frightening) assaults via their mailbox.

It’s not only about privacy and security, site visitor’s mail boxes are often stuffed with newsletters that they just do not have the time to read.

Site visitors have fixed free block of time each day to read newsletters.  Unless they – See Real Value – in signing on to your mailing list, they will not invest any of that time signing up to receive your newsletter in their already over-crowded mailbox.

This is always the main reason why people are not adding their Email Ids and growing your list.

The solution – give them an irresistible reason to sign up.

A reason so powerful, so valuable, that it outweighs all their reasons not to subscribe.

Translated – Bribe them with a terrific offer.

8 Copywriting Formulas To Engage Your Blog Audience

The best way to get your targeted audiences for your Blog is by using tried and tested creative “Copywriting” techniques. These techniques help engage your site visitors and they stay longer on your website. This inturn helps you to build better sales conversions.

I found Sherman’s Blog post titled “8 Copywriting Formulas To Engage Your Blog Audience”, very useful with superb formulas for copywriting. Do read on to be able leverage Sherman Smith’s copywriting formulas to your advantage.

The Hallmarks Of An Irresistible Sign-Up Bribe

You’ll have seen identical promises made on every optin form displayed to you.

  • Sign-up for my informative and helpful newsletter and download your free eBook . . .

While it does look like a selfless offer of great free content, this is a bribe. Plain and simple.

Do something for me and I’ll give something of value to you in return.

In this case, the bribe is – give me your Email Id and I’ll give you something that is not freely readable on my site.

That said, creating an effective (powerful) bribe is not as simple as it sounds.

Site visitors are bombarded with free downloads, eBooks, white papers, YouTube videos, you name it, it’s on offer somewhere.

To get your site visitor to sign up you have to offer something genuinely tempting. Something of – Real value. Something that they would be willing to pay for if you were not so generously giving it away in exchange for their email address.

Your incentive can be:

  • The source of much needed inspiration when stuck at a roadblock
  • The promise to solve an urgent problem or soothe a nagging pain
  • The chance to rapidly expand existing knowledge on a topic of strong interest and relevance
  • The direction needed to achieve a much-desired goal
  • Access to a library of awesome eBooks
  • 20 tutorials delivered to their mailbox over the next 20 days on a subject of immediate interest

If your site visitor thinks – your bribe – is something they simply must have, you’re home and dry.

Most Bloggers get stuck is deciding exactly what their bribe should be.

They don’t want to create a lame – me too type eBook – that looks just like a blog post wrapped as a PDF, they want to offer something more distinctive.
BUT
They don’t know where to start.

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9 Sign-Up Bribes To Create A Tidal Wave Of Subscribers

The sign-up bribe is such a common thing that the smart Blogger must be a little more creative to stand out from the crowd.

Fortunately, there are a number of different bribe formats are available that are much more valuable and enticing than the average –  Free white paper – or – Free eBook.

The following nine signup bribes will get your creative juices flowing and get your site visitors falling over each other to sign up.

#1 – The Welcoming Email Series

The welcome email series, is a technique used to welcome new subscribers by delivering to them important aspects of your Blog in bite sized pieces.  These newsletters are delivered to their mailbox at regular intervals over several days (or weeks).

Each newsletter contains, one (or more than one) segment that specifically adds value to the recipient.

These could be a free:

  • Theme or template
  • eBook covering a special interest subject in-depth
  • 1 hour of on-on-one consultancy via Skype
  • 2 hours of specific tech help for free
  • Webinar(s) on a subject of mutual interest

The goal of the newsletter is to engage the interest of the new subscriber, lead them through the huge value add your site has on offer, instead of leaving them waiting for your next Blog post or hoping they will explore your site under their own steam.

Each offer, made in each newsletter, MUST ensure the recipient is driven to make a trip back to your site. This increases your site traffic which in turn catches the attention of search engines.

Delivered on autopilot (via MailChimp, Aweber, Constant Contact and so on) the reader is automatically sent such emails, at regular intervals, with each email building on the one before.

Minimum requirements: Useful and engaging content, whether unique to the bribe or already published on your blog, that you can easily break into bite sized pieces.  Delivered by a stream of timed newsletters.

#2 – Time-Saving Cheat Sheets

Cheat sheets are a terrific way of ensuring that key points of a specific topic, that easily be overlooked or missed, are not.

Think of a cheat sheet as – The key to a box of secrets that makes your reader instantly more productive rapidly improving their skills.

A cheat sheet is a highly practical reference guide that outlines and shares valuable data and shortcuts, often in a visual format that makes the retrieval of key information as efficient as possible.

This sort of bribe is attractive to the reader because it delivers a lot of information in a tightly focused format, easily digestible, instantly useable and quickly proves its worth.  Perhaps saving them hours of effort.

#3 – The Handy Template

The handy template is anything that serves as a model for others to copy.  A template can be defined as is a framework for success based on what has already been effective for others.

This bribe is enticing because it’s easy to use (one only has to fill in the blanks) and can help the user quickly solve a problem or achieve a goal.

If yours is a career Blog that encourages readers to create a cover letter that’ll blow HR managers away, offer a cover letter template that readers can use as a model to create their own.

If yours is a digital marketing Blog perhaps you can offer a template that can be used to craft an effective social media strategy. Users can simply fill in details of social streams, date, time, and which content they want to release. Then this can be used as a blueprint to drive an effective social media strategy.

Such templates are very effective bribes. They help recipients master a skill (i.e. social media marketing) and add huge (measurable) value to their own websites.

#4 – The All-In-One Toolkit

If you already have some useful resources in your content bank – videos, interactive checklists, Blog post structures, Head line creators and so on package these together into a single resource such as an All-In-One toolkit.

Such a toolkit gives your subscribers the opportunity to tackle bigger site problems by giving them all the tools they require, in a single download.

When you do so, your recipients see the depth of your knowledge and skill and they experience first-hand the power of your approach.

The All-In-One toolkit is packed with a ton more value than the lighter email series or the single template.

This makes the All-In-One toolkit a terrific signup bribe.

#5 – The Persuasive Blueprint

A blueprint is a concrete plan that breaks down any major process into smallunderstandable and digestible chunks.

Usually in PDF or eBook format, this bribe is a framework which the reader can follow and which will deliver a specific result.

Each blueprint chapter describes specific framework concepts and reveals tasks that must be completed before moving to the next section.

Depending on depth of information that the blueprint needs to deliver its length may range from 10 to 20 pages. The blueprint must have a clear outline upfront, which help its readers and you create the perfect blueprint.

Creating a blueprint showcases your expertise in a self-contained, easily downloadable bribe, hence this is a terrific signup option.  It’s a lot more intensive than an email series or a cheat sheet, but is less bulky than a toolkit.

#6 – The Sexy Video Course

You may be a person who prefers talking to writing, and signup incentives do not always have to be in written form.

If you are more of a visual person and thrive on verbal/visual interaction, creating video tutorials covering specific topics may just be the perk that gets you to shine.

A video bribe can be a single video that covers a topic in depth, or a series of videos tackling different subtopics.

The videos can be a live recording of you presenting specific information to camera, or a slideshow presentation with you providing the voiceover.

Whatever your approach, video training needs a different set of practical requirements. Make sure you’re ready to invest time, effort, on recording and editing and some money on equipment.

#7 – The Graphical Giveaway

If you Blog about graphics, User Interface design, Flat icon design, Flat theme / template design or anything at all to do with design, your signup bribe could relate to design as well.  Your site visitors are fans of your creative ideas, aesthetics and style.

Hence, what better way to get them excited enough to sign up on your site, than offering a gorgeous freebie they can put to use immediately in exchange for their Email Id?

A business card template, website stickers, flat social icons for a WordPress theme, desktop wallpapers of various sizes, are all great options for your blog subscribers.

Use these to entice your site visitors to check out other bigger products you have for sale on your site, or to hire you for design services.

DesignGood.com is an inspirational blog for designers and creatives around the world. To encourage subscriptions, new visitors get free stickers to go with their weekly serving of design inspiration.

#8 – The Infographic Giveaway

Finally, irrespective of which topic you Blog about, one great bribe for sign ups is the Infographic giveaway.

There are a ton of great free tools on the Internet that can be used to create Infographics. Additionally, there are a ton of infographic templates that can be downloaded for free and modified to suit your specific Blog topic requirements.

NOTE: If you need to identify such tools simply Google for

– Free Infographic Creation tools
OR
– Free Infographic templates for download

Use these tools / templates and create visually engaging, information loaded, infographics that are easily understood by your site visitors.  An infographic is the fastest way to deliver information to anyone in an engaging easy to absorb manner.

The infographic content must be stuff that they can use immediately for their sites which will be a value add to them almost immediately.

Having A Small Mailing List Hurts Bloggers

P.S. I’ve published a Blog post titled – Having A Small Mailing List Hurts Bloggers

The Blog post describes how a small mailing list hurts Bloggers at so many different levels. If you suffer from the – Small Mailing List Syndrome – this Blog post is a must read as a prelude to the current one.

Please Leave Your Comments They Really Are A Huge Help

Please do share what you did to encourage signups on your site and to create a large and trusting mailing list in the comments below. My readers will be thrilled and bless you for sharing your approach.

If you liked this Blog post, I’d love to read your comments. If you thought that this Blog post was not up to your expectations, I’d love to read your comments.

It’s your comments that helps me get better each day. Please pass on your bouquets or brickbats in the comments section right below.

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Ivan Bayross
Digital Marketing Evangelist, International Author & Business Mentor
I've been an entrepreneur for more than 33 years.

I've taught marketing and finance at a few MBA schools in Mumbai, India. These subjects are like a horse and carriage. You can't have one without the other.

I am technology savvy too as I am armed with an M.Tech from Manchester University, UK. In that sense, you could call me a geek-marketer, as I’m comfortable with both technology and marketing.

I have written and published 83+ books in tech and digital marketing. Many of these are available on Amazon.

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4 responses on "To Increase Your Mailing List Offer Irresistible Incentives"

  1. Hello Ivan, What an Amazing post my friend, I thought you were talking directly to me when asking those questions at the beginning of your article> LOL

    I did just put my Free Report together last month and set up my opt in and I have a whopping 4 people who signed in to take me up on this.. I did think I would have more, perhaps this isnt an irresistible offer?

    I do have a back up plan but I am going to run this for yet another month though??

    I loved all your suggestions and do need to work on my Welcoming Email Series, I only actually have the one set up so far. I know this will always be a work in progress, but have gotten some great tips from you here,

    Perhaps a video series in 2016??
    Oh Yeh

    Thanks for sharing and do have a Great Weekend ahead
    Chery :))

    • Hi Chery,

      Thanks for your kind words Chery. All the questions were exactly what I went through in my early days of waiting and waiting and waiting for my first sign up.
      Until I read and understood enough to figure out what I was doing wrong, AND Boy! was I doing stuff that was wrong.

      Fixed that over time and gradually my subscription rates went up and are healthy today. Was definitely a longish learning curve.

      Great, you’ve got the basics correct. Do listen carefully to what your target audience is telling you. Silence, is also a – Loud – way of talking.

      Oh Yes!, definitely Chery. A Video series is on the cards. I’m launching in December 2015 and I really want it to grow in 2016.
      With a little help from my friends . . . .

      You have a great weekend yourself. I’m speaking at a half day Workshop on Sunday 25th Oct titled Social Media Marketing Best Practices for 2016.

      I know I’m going to have some fun.

      Thanks so much for dropping by and commenting Chery. Always a pleasure hearing from you.

  2. Hi Ivan,
    Creativity will come to play when it comes to offering irresistible incentives. Bloggers should understand what works best for their audience and make it irresistible.

    The challenge is not that bloggers don’t understand the importance of giving away incentives but the crux of the matter is understanding ” how to make the offers IRRESISTIBLE”.

    The key to succeeding in this is by learning to write compelling copies that affects the psychology of readers on the go!
    I left the above comment in kingged.com where this post was found.

    • Hi Sunday,

      Creativity really does play a vital role when it comes to offering site visitors irresistible incentives to subscribe t your Blog site.

      As site owner its imperative you do two things very well. Knowing your target audience’d wants/needs, AND have irresistible incentives available for sign up.

      Thanks for dropping by and leaving a much appreciated comment Sunday. Really nice of you to do so.

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