If you’re responsible for driving focused traffic to your site using content marketing, lead generation, or lead nurturing techniques then you either passionately love or hate SEO. I doubt you will be comfortable, fence sitting.
A large percentage of digital marketers find – SEO best practices – more complicated to execute than it actually is. They also have difficulty measuring the value it adds to their digital marketing strategy.
Most digital marketers find SEO the only type of advertising they are clueless about, largely because search engines often change the rules they play by with the minimum (or no) prior notice.
Now here’s the thing, apparently 61% of B2B buyers start researching appropriate suppliers using Google, hence the need for applying an effective SEO process to site content is crystal clear.
A lot of people say that SEO has not changed much, I agree. It’s SEO best practices, and their recommended strategies that have changed.
If you are a digital marketer who hates SEO, here are some modern techniques you may actually enjoy implementing, which are not going away OR morphing anytime soon. SEO in 2016 is going to be all about using content based tactics that work.