Here’s a great example of a seductive bribe.
My Digital Marketing course helps you multiply your Internet income by 5X times.
Create a series of videos, an email course, or an eBook. The format is less important than the quality of the tips and inspiration on offer.
A desirable bribe helps readers save time, find clients, become more productive, avoid stress, or be happier.
How will readers benefit from your bribe if they take up your offer and visit your website?
Step 4. Make The Visitors Registration Journey Smooth
Your landing page content is what drives the reader to decide whether or not they want to build a relationship with you. To answer the often hidden question – Can they trust you?
The most common mistakes I see on landing pages are:
No consistency: The landing page content does not match the message in your guest post author bio, even remotely. Landing page copy should always match the message and tone of your author bio perfectly.
Too many distractions: Your landing page has only one objective, to get readers to part with their email Ids. Ensure that you remove all distractions from the landing page, such as links to other pages even social share buttons.
Your reader’s time is precious: Your landing page content is not explicit enough, nor is it really engaging enough, nor takes the trouble to explain exactly why they should spend their precious time wanting or reading your newsletter content.
Often a reader’s inbox is chock-full of unread newsletters. To get people to join your list, you have to be ultra-persuasive.
Some Examples Of Great Landing Pages.
The Design Flow Of This Page
The logos at the top establish instant credibility because of the pedigree of the companies they belong to.
The headline — FREE 16-Part Snackable Writing Course — matches the promise made in the author bio exactly.
The subhead — Learn how to write persuasive content and win more customers — highlights the benefit of the course.
The bullets points arouse curiosity, reduce sentence bloat, while reinforcing benefits — persuasion tricks, winning more business, avoiding reader irritation.
The testimonial below the sign-up form helps enhance credibility.
The headline — 7 Universal Conversion Optimization Principles — match the promise in the author bio exactly.
The subhead highlights a benefit (increase conversions) and boosts credibility (based on 4 years of research and over 350 real-life A/B tests).
The first bullet point addresses the common objection that eBooks often take too long to read — Read the book in just 25 minutes.
The book image faces the text, (i.e. vertically slanted towards the bullets) guiding the reader’s eye toward reading the bullet points.
Testimonials with photographs subtly helps boost the credibility of the testimonial.
Landing pages that convert show a clear hierarchy:
The most important information first. You guide your reader to sign up, offering a smooth journey. With clear signposts. And no surprises.
When your guest posts are about a variety of topics, you may need to have multiple incentives, multiple bios, and multiple landing pages to create a smooth reader experience.
When you write consistently about the same topic, you can use the same bio, offer the same sign-up incentive, and create one landing page.
The Truth About Seducing Readers To Join Your Email List
When any Blogsite accepts a guest post you’ve wrote, you have an opportunity to start a relationship with a lot of new readers.
Don’t throw away this wonderful opportunity by offering an unplanned and un-thought through reader journey.
To start your relationship with new readers, at each step of the way:
- Take your readers by the hand
- Tell them why they should care to connect with you
- Explain how you’ll make their lives easier, better, and happier
Your guest post is the beginning of a conversation. A chance to connect.
Treat your readers like delicate princesses. Any minor inconvenience will turn them away.
Make them feel valued.
Sweep them off their feet.
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