Course creators are a special breed of people. They get terrific course ideas. Then without a 2nd thought, they throw time and money into turning their course idea, into a course. This post explains how you can validate your online course before creating it.
Unfortunately, 85% of course creators apparently overlook – validating their course idea.
This is an all-important step to avoid wasting a lot of their time and money building a course that no one will buy. Validating a course idea seems like an obvious thing to do, BUT far too many times this vital step is completely ignored.
Why? It could be because we course creators:
Believe we already know what our audience wants
We just know they will pay for what we offer
We’re anxious to actually begin creating something
We rush through the course research phase, where course validation actually happens
We don’t know how to validate
A combination of any/all of the above
I’m a big fan of validating any course I think of building, upfront. I cannot tell you the number of times this approach has saved me a ton of grief, time and money.
I strongly recommend spending time and energy upfront to confirm what you’re about to build is something people want AND are willing to pay for.
When you validate your course idea and find out it’s not, then pivot. Build course that will be. You’ll save a ton of time and money and you’ll move to something more profitable for you.
Validate your course idea and you’ll multiply your chances of building a course that will sell successfully. Your course will have the power of earning back all you’ve spent on creating it. It will also make you a tidy profit on top.
In this post, I’m going to explore 5 techniques you can use to make sure the course you’re thinking of creating, will sell.